SiGMA Europe 2024: SoftGamings makes its innovative mark in Malta

At SiGMA Europe 2024, held in Malta, SoftGamings shone as an exhibitor presenting its latest innovations. With an offering ranging from white label solutions and cryptographic tools to an API integration platform that optimises the onboarding of games and payments, the company demonstrated its ability to respond to growing market demands.

Ilya Chumak, Director of Performance Marketing and Digital Marketing at SoftGamings, shared details about the firm's integrated approach, highlighting the cutting-edge technology that characterises its proposition. He also highlighted the positive results of their participation in the event, both for the impact of their presentations and for the valuable strategic connections and collaboration opportunities generated there.

What motivated you to participate in SiGMA Europe 2024 as exhibitors, and what are your objectives at this event?

As market leaders, SoftGamings is proud to participate in key industry exhibitions like SiGMA and other global events that shape the iGaming landscape. These platforms are vital for showcasing our cutting-edge solutions, forging strategic partnerships, and driving innovation across the industry.

Our motivation lies in our commitment to staying at the forefront of iGaming, engaging with industry leaders, and exploring new opportunities to expand our reach. Through these exhibitions, we aim to reinforce our leadership, highlight our expertise, and continue setting new benchmarks in the sector. 

What are the key innovations or products that you presented in this edition?

At this edition of SiGMA Europe, SoftGamings showcased a range of innovative solutions designed to elevate the iGaming experience:

• White Label & Turnkey solutions: comprehensive packages that make launching an iGaming platform seamless and fully customizable.
• API Integration Platform: a streamlined solution for integrating games and payment systems quickly and efficiently.
• Crypto & Self-Service Casino solutions: cutting-edge tools to meet the growing demand for crypto gaming and empower operators with greater control.
• Access to 10,000+ games from 250+ providers: a vast portfolio of high-quality games from leading providers, offering unmatched variety.

These solutions underline our commitment to innovation and supporting operators with the tools they need to succeed in an evolving market.

How does SiGMA help strengthen your brand and connect with audiences and strategic partners?

SiGMA is a vital platform for strengthening SoftGamings’ brand and expanding our connections. It allows us to showcase our latest innovations to a global audience, highlighting our position as leaders in the iGaming industry.

The event also helps us connect with potential clients, strategic partners, and industry experts, opening doors to valuable collaborations. With its diverse and influential audience, SiGMA ensures we engage with the right people, build strong relationships, and stay at the forefront of the market.

What are the biggest challenges you face in the industry today and how are you addressing them?

A major challenge in the iGaming industry is navigating complex regulations. SoftGamings helps casino operators obtain licenses from leading authorities like the Malta Gaming Authority and Curacao eGaming, ensuring compliance and providing a secure environment for players.

We also stay ahead of technological advancements and player preferences by integrating AI, crypto, and offering a diverse portfolio of over 10,000 games. By focusing on compliance and innovation, we help our clients succeed in a competitive market.
 

What importance do you give to advances in artificial intelligence, augmented reality or other technologies in your product portfolio?

At SoftGamings, we place great importance on integrating advanced technologies like artificial intelligence, and others into our product portfolio to stay ahead in the rapidly evolving iGaming industry. 

One key highlight is our AI-driven Risk Management system, featured in our Sportsbook solution. This advanced technology enhances fraud detection, improves betting odds accuracy, and ensures a secure and seamless user experience.