Sigma Malta: Smartsoft Gaming introduced their new hit game FootballX

Smartsoft Gaming is a unique iGaming software studio that provides high quality games to players all over the world. During the interview, Miranda Guliashvili, Head of Smartsoft Gaming Partnerships, told us how successful was this Expo for them, detailed the products they exhibited related to the running World Cup, the FootballX, and the expanding worldwide plan.  

What did it meant to come to Sigma Malta and why?

When you are in the iGaming Industry, you know that Malta is a Hub, full of relevant, interesting, and fully experienced people. Sigma Malta means connections for me, lots of discussion, meetings for existing partners, friends, and chance to get to know industry gurus, pioneers, partners, and companies. At Sigma you have a chance to listen to talented speakers talking about the Gambling news, regulations, market changes. I believe, SIGMA Malta is a must to attend for the people who works in our industry.

What products did you show? And what was the feedback your received?

We exhibit all aspects of our Company. Smartsoft is a leading provider in non-traditional games, and for Sigma we introduced the audience to our new game FootballX, which is a non-traditional game with football theme.  I’m happy to say that we managed to capture many eyes and hearts with it. It was quite a successful launch and considering it’s a world cup season, lot of people were interested, especially from the markets where football is a popular game, such as Brazil. We share some upcoming plans for the next year with our partners, and discussed the potential for growth for Smartsoft. We are happy that the feedback we received was very positive, and it’s always nice when our partners notice our efforts immediately and appreciate it.

What do you do to be ahead on the market with your products in the iGaming sector?

At Smartsoft we know it’s a competitive industry, so we are always working on increasing and enriching our portfolio with new games. We are leading provider in non-traditional games, however, we also have slots portfolio with stunning visuals, as well as casino games. We also introduced in-game promo tools, network and local promotions, designed to attract players and boost their engagement while stimulating customer loyalty. To be ahead of the market in this competitive industry you have to be best at what you do, and we believe that with our technical capabilities and array of non-traditional games we are doing exactly that.

What are the plans for the near future?

Future for the Smartsoft is full of plans and ideas, the team is strengthening with people with astonishing skills and experience, adding office areas in Georgia and Malta. We also are expanding worldwide, adding new markets and new partners. Lots of new games are coming that will be a boost to our portfolio. We will continue to attend industry’s all main exhibitions in 2023 and showcase our amazing games. In the past, our goal always was to have well-run operations, human relationships, and communications with full technical support. We believe that's where quality and long-lasting relationships comes from.