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Soft2Bet unveils North American expansion at G2E Las Vegas 2023

Wednesday 18 de October 2023 / 12:00

2 minutos de lectura

(Las Vegas).- Soft2Bet, a leading B2B casino and sportsbook platform provider in Europe, made its name known in North America this year at G2E in Las Vegas, dominating the event with a massive presence at the leading US industry conference. From Oct. 9 to 12, the gambling industry trade show highlighted the latest innovative solutions in the industry and featured an iGaming Zone where Soft2Bet had the biggest stand and showed off some of its new “Motivational Engineering” features. 

Soft2Bet unveils North American expansion at G2E Las Vegas 2023

Soft2Bet Showed Off Its Motivational Engineering Tech to North America 

In between meetings with other operators and technology providers, Soft2Bet executives showed off some of their latest innovations in Motivational Engineering (ME) to attendees and media through a number of key presentations and Q&A sessions. 

On Oct. 11, Uri Poliavich, Soft2Bet's CEO, presented at “The Lab” within the G2E iGaming Zone, showing the audience what ME truly means, what features enhance player experience and keep players in the game, and how to grow iGaming business revenue and make your brands distinctive. 

“It was exciting to show the audience at G2E Las Vegas how we’ve hacked gamification and helped some of our B2B partners become extremely competitive in their respective markets,” said Poliavich. “What we offer truly does not exist in the North American market and it felt like people who saw our presentation were truly eager to learn more about our solutions and how we’re reinventing iGaming.”

Later that afternoon, Soft2Bet’s new Chief Business Development Officer, Martin Collins, and Product Manager Olga Melnyk, gave a presentation on many of the company’s new and innovative ME offerings and custom products. For this presentation and Q&A session hosted by the G2E organizers, some of the industry’s top media were in attendance. 

Paving the way for partnerships and new collaborations 

At Soft2Bet’s booth, the team, which also included Soft2Bet’s General Counsel David Yatom Hay, held private meetings, took media interviews and engaged in networking opportunities. These efforts laid a solid foundation for forthcoming partnerships in North America as the company looks to launch in multiple new regulated markets by the end of 2024. 

Be on the lookout for coverage of the event and key Soft2Bet executive insights in the following weeks. Leading media outlets like SBC Americas, EGR North America, Gaming America, Gaming Intelligence, Yogonet, G&M News, Games Magazine Brasil and Casino Life Magazine, stopped by for valuable thought leadership and to see what Soft2Bet is all about! 

Come See Soft2Bet at SiGMA Malta Europe Summit 2023

Gaming and casino industry event season is still in full swing! Next up, Soft2Bet will be exhibiting at SiGMA Malta Europe Summit 2023 from November 13-17. Soft2Bet encourages everyone to stop by and say hello!


Tags: G2E, Sports Betting, Sportsbook , betting software, Soft2Bet,

País: United States

Región: North America



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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