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Events

Soft2Bet unveils North American expansion at G2E Las Vegas 2023

Wednesday 18 de October 2023 / 12:00

2 minutos de lectura

(Las Vegas).- Soft2Bet, a leading B2B casino and sportsbook platform provider in Europe, made its name known in North America this year at G2E in Las Vegas, dominating the event with a massive presence at the leading US industry conference. From Oct. 9 to 12, the gambling industry trade show highlighted the latest innovative solutions in the industry and featured an iGaming Zone where Soft2Bet had the biggest stand and showed off some of its new “Motivational Engineering” features. 

Soft2Bet unveils North American expansion at G2E Las Vegas 2023

Soft2Bet Showed Off Its Motivational Engineering Tech to North America 

In between meetings with other operators and technology providers, Soft2Bet executives showed off some of their latest innovations in Motivational Engineering (ME) to attendees and media through a number of key presentations and Q&A sessions. 

On Oct. 11, Uri Poliavich, Soft2Bet's CEO, presented at “The Lab” within the G2E iGaming Zone, showing the audience what ME truly means, what features enhance player experience and keep players in the game, and how to grow iGaming business revenue and make your brands distinctive. 

“It was exciting to show the audience at G2E Las Vegas how we’ve hacked gamification and helped some of our B2B partners become extremely competitive in their respective markets,” said Poliavich. “What we offer truly does not exist in the North American market and it felt like people who saw our presentation were truly eager to learn more about our solutions and how we’re reinventing iGaming.”

Later that afternoon, Soft2Bet’s new Chief Business Development Officer, Martin Collins, and Product Manager Olga Melnyk, gave a presentation on many of the company’s new and innovative ME offerings and custom products. For this presentation and Q&A session hosted by the G2E organizers, some of the industry’s top media were in attendance. 

Paving the way for partnerships and new collaborations 

At Soft2Bet’s booth, the team, which also included Soft2Bet’s General Counsel David Yatom Hay, held private meetings, took media interviews and engaged in networking opportunities. These efforts laid a solid foundation for forthcoming partnerships in North America as the company looks to launch in multiple new regulated markets by the end of 2024. 

Be on the lookout for coverage of the event and key Soft2Bet executive insights in the following weeks. Leading media outlets like SBC Americas, EGR North America, Gaming America, Gaming Intelligence, Yogonet, G&M News, Games Magazine Brasil and Casino Life Magazine, stopped by for valuable thought leadership and to see what Soft2Bet is all about! 

Come See Soft2Bet at SiGMA Malta Europe Summit 2023

Gaming and casino industry event season is still in full swing! Next up, Soft2Bet will be exhibiting at SiGMA Malta Europe Summit 2023 from November 13-17. Soft2Bet encourages everyone to stop by and say hello!

Categoría:Events

Tags: G2E, Sports Betting, Sportsbook , betting software, Soft2Bet,

País: United States

Región: North America

Event

ICE Barcelona 2025

20 de January 2025

Anna Serheieva, Head of Partnerships at Onlyplay, describes the performance of the company at ICE Barcelona 2025

(Barcelona, ​​SoloAzar Exclusive).-In this interview, Head of Partnerships at Onlyplay Anna Serheieva talks about the novelties they presented at ICE Barcelona, ​​analyzes the top trends in the gaming industry and reveals the company's plans for this year.

Friday 07 Feb 2025 / 12:00

Stuart Hunter: ‘The combined attendance for ICE and iGB Affiliate Barcelona will set a new world record for any gambling event ever held’

(Barcelona, SoloAzar Exclusive).- Stuart Hunter, Managing Director, Clarion Gaming Events, talked to SoloAzar about the logistics implemented for the first ICE show held in Barcelona. He made an evaluation of the recent edition, confirmed a record attendance and placed Barcelona as a hub for innovation and creativity.

Friday 07 Feb 2025 / 12:00

Uplatform: Dealing Winning Strategies at ICE Barcelona 2025

(Cyprus).- What an electrifying experience Uplatform had at ICE Barcelona 2025! The booth was buzzing with energy, and the response from attendees was overwhelmingly positive. With over 2,000 participants diving into the exciting game and countless visitors stopping by, it’s safe to say their stand was a hit! 

Thursday 06 Feb 2025 / 12:00

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