Sportsbook

Tips you need to know when choosing a casino and sportsbook platform

Monday 23 de January 2023 / 12:00

Gaming

Soft2Bet strikes a new distribution deal with Playson

Thursday 26 de January 2023 / 12:00

Gaming

Soft2Bet launches its first brand in Denmark-Betinia

Tuesday 31 de January 2023 / 12:00

Gaming

Soft2Bet launches the new affiliate management system, ReferOn!

Friday 03 de February 2023 / 12:00

Gaming

Soft2Bet joins forces with award-winning Studio Avatarux

Thursday 16 de February 2023 / 12:00

Gaming

Soft2Bet partners with up-and-coming slot provider Octoplay

Tuesday 28 de February 2023 / 12:00

Others

New exciting partnership between CreedRoomz and Soft2Bet

Thursday 08 de June 2023 / 12:00

Gaming

Soft2Bet's focus on Greece: Licensing, partnerships and plans

Monday 04 de September 2023 / 12:00

Gaming

Soft2bet gains competitive edge with Italian market expansion

Thursday 21 de September 2023 / 12:00

Others

7777 gaming announces new partnership with Soft2Bet

Monday 25 de September 2023 / 12:00

Events

Leading the Way: Soft2Bet at SBC Summit Barcelona

Wednesday 27 de September 2023 / 12:00

Events

Soft2Bet unveils North American expansion at G2E Las Vegas 2023

Wednesday 18 de October 2023 / 12:00

Events

Soft2Bet’s SiGMA presence once again a great success

Wednesday 22 de November 2023 / 12:00

Online Games

Soft2Bet brand CampoBet announced a Redesigned Mobile App

Thursday 07 de December 2023 / 12:00

Gaming

November 2023 at Soft2Bet

Monday 11 de December 2023 / 12:00

NOTICIAS

StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.

The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.

PORFOLIOS

Evoplay Elevates Diana Larina as Chief Marketing Officer in iGaming

(Sofia).- Award-winning game development studio Evoplay has announced the promotion of Diana Larina to Chief Marketing Officer, highlighting a remarkable internal career journey, and further expanding the company's senior leadership team.

Nordic.Partners Eyes the Future at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.

AI Is Redefining Acquisition, SEO, and Retention in iGaming

(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry leaders gathered for the panel “From Algorithms to Advantage: How AI Is Reshaping Acquisition, Retention, and Risk in iGaming,” where experts explored the growing influence of artificial intelligence across marketing, SEO, CRM, localization, and business operations. Moderated by Viorel Stan, the discussion featured insights from Shahar Attias, Assaf Stieglitz, Julia Logan, Efe Baysal, Frederico Camara, and Aris Vrakas.

AffPapa Conference Madrid 2026: “The Next Generation Doesn’t See a Border Between Gaming and Entertainment”

(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry executives and product specialists gathered for the panel “Gen Z & Gen Alpha: Designing Products For the Next Player Generation,” a discussion focused on changing player behavior, digital habits, gamification, prediction markets, and the future of iGaming products. Moderated by Thomas Carvalhaes, the session featured insights from Filip Koubek, Natalia Roitonen, Laura Gago, Henk Wolff, and Artak Ashkhatoyan. Throughout the conversation, speakers debated how younger audiences interact with gambling-related products and why operators must rethink product design, engagement, and responsible gaming strategies.

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