Soft2Bet Wins Two Major Industry Awards at ICE Barcelona 2026

The recognition follows a strong history of delivery across both product and core platform capabilities, with Soft2Bet focused on building innovative solutions that give partners broader choice, greater scale and stronger operational control across casino and sportsbook, along with the powerful localisation opportunities and modular gamification options.

 Over the past year, Soft2Bet strengthened its platform ecosystem, adding more than 9,500 new casino titles and continuing to enhance key platform features to support consistent performance at scale, sustaining more than 1 million pre-match events and 800,000 live events annually.

Powered by the award-winning product MEGA (Motivational Engineering Gaming Application), Soft2Bet’s API-based, standalone product, delivers a data-led gamification layer that enables highly personalised and localised player experiences. With modular mechanics and real-time optimisation, MEGA helps partners drive stronger engagement, retention and acquisition across casino and sportsbook.

Innovation also extended to new brand experiences, including the recently launched in-platform MEGA 11 (football manager) gamification engine for Soft2Bet’s leading brands, Betinia and CampoBet, following the recent appointment of Diego Simeone as the ambassador of both brands. As legendary football managers in real life, players progress from Beginner to Legend by managing star squads and competing head-to-head in fantasy matches, unlocking localised rewards and personalised experiences.

Andrew Cochrane, CCO at Soft2Bet, said: “These awards reflect the commitment and dedication of our entire team. This year, we will continue to focus on delivering high quality products. Because we know exactly how to establish high-performance brands from the start, this year is all about delivering the kind of cutting-edge solutions that keep our partners ahead of the curve in a crowded iGaming landscape”

These two awards mark a strong start to 2026 and reflect Soft2Bet’s progress over the past year, from platform expansion and product growth to a stronger gamification offering. As a market leader, Soft2Bet is committed to redefining the industry standard by delivering high-impact, player-centric innovations that drive engagement and set new benchmarks for the global gaming ecosystem.