Soft2Bet's Innovative Approach Wins EGR B2B Awards for iGaming

The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control. Its technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in competitive markets.

The Innovation in Casino Software award highlights Soft2Bet’s innovative casino platform, back-office tools and MEGA, its Motivational Engineering Gaming Application. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions, and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers.

MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Recent network performance figures show 190% year-on-year Casino Games GGR growth, 173% year-on-year Sportsbook GGR growth, more than 200 million game rounds processed each day and 99.99% platform uptime.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and  gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”

The Innovation in Mobile award highlights Soft2Bet’s native app delivery and mobile-first design. Its edge-optimised mobile architecture supports fast load times, stable gameplay, simple one-thumb navigation, haptic feedback, adjustable text sizes and voice-enabled navigation.

Recent mobile work across Betinia and Swiper shows how Soft2Bet creates distinct app journeys for different brands and markets. Betinia reached No. 1 in Sweden and Denmark, and QuickCasino Sweden recorded a 30% improvement in conversion following an App Store Product Page test.

Soft2Bet’s two wins at the EGR B2B Awards 2026 add further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for operators seeking platform migration, native mobile apps, and support for new market launches.

Each project is shaped around local player behaviour, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity. MEGA, Soft2Bet’s API-based gamification product for casino and sportsbook, adds missions, rewards, segmentation and player progression, supporting stronger engagement, retention, LTV and long-term commercial performance.