Sportradar ad:s summit sessions now live!
Wednesday 21 de June 2023 / 12:00
⏱ 2 min read
(St Gallen).- Sportradar recently brought together leaders from the world's biggest betting operators, rightsholders and social media platforms at its inaugural ad:s summit, hosting panels of experts to discuss the hottest marketing topics facing the betting and gaming industry today.
The first of the three insight-packed sessions, which covers the importance of paid social media advertising for betting and gaming is now live, find out more below.
Paid Social: how operators, partners and platforms can work together to unlock success
Over three billion people now actively engage with social media each month, making paid social media advertising an essential component of the modern sportsbook operator's acquisition strategy.
However, despite an increase in uptake amongst operators, this relatively new form of marketing remains largely misunderstood and underutilised within the betting and gaming industry.
Sportradar's Brendan Tinnelly recently sat down with partners from Meta and Snapchat to share some top tips for optimising paid social for betting, as well as dispel some of the misconceptions around acquiring customers via social media.
Alongside panellists, Curreel O'Callaghan from Snap, David Gilbert from Meta, and Sportradar's EVP Marketing, Adam Azor, Brendan also discusses:
* Understanding the opportunity of paid social media advertising for betting and gaming
* Why paid social is such a vital part of the modern operator's acquisition strategy
* How to segment and target your audience on social media
* The AI-driven personalisation and automation technology that is optimising operators' social media campaigns
Categoría:Events
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SBC Summit Rio 2026
03 de March 2026
Digital infrastructure strengthens trust in Brazil’s regulated betting market
(Rio de Janeiro).- The development of a robust technological infrastructure was highlighted as one of the key pillars for the functioning of Brazil’s regulated betting market during the panel “Building the Digital Infrastructure in Brazil’s Regulated Market,” held at the SBC Summit Rio event. The debate brought together representatives from the government, operators, and technology companies to discuss data monitoring, digital security, and consumer protection.
Friday 06 Mar 2026 / 12:00
SBC Boosts Responsible Gaming Standards in Brazil with ABJR and ABC-Bet
(Rio de Janeiro).- SBC has announced new partnerships with two of Brazil’s responsible gaming and compliance organisations, the Associação Brasileira de Jogo Responsável (ABJR) and the Brazilian Association for Compliance, Best Practices, Ethics and Transparency in Betting (ABC-Bet).
Monday 02 Mar 2026 / 12:00
Atlaslive to Join SBC Summit Rio 2026: Reinforcing Industry Collaboration in LATAM
(Lisboa).- Atlaslive will attend SBC Summit Rio 2026 to engage with operators, regulators, and industry leaders, reinforcing its commitment to scalable iGaming infrastructure and long-term growth across the LATAM market.
Friday 27 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.