Sportradar at SBC Summit Lisbon 2025: AI, Integrity, and Brazil’s Rising Influence in Global Gaming

Positive experience for Sportradar at SBC Summit

“It was truly a significant moment for us. SBC Summit Lisbon has consolidated itself as one of the most influential gatherings for our sector, attracting decision-makers from across the global ecosystem”, commented Fernando Mora, in Q&A with SoloAzar. “For Sportradar, being present meant not only reinforcing our leadership as a trusted sports technology partner but also engaging directly with the conversations that will shape the industry’s future,” he said.

Innovation, partnerships and opportunities

“Our main objectives were to showcase our innovations, strengthen existing partnerships, and open new dialogues with operators, regulators, and affiliates. At the same time, Lisbon gave us the opportunity to underline our commitment to combining innovation, premium content, and responsibility — the three pillars that define our long-term vision for sustainable growth,” affirmed Sportradar Senior Sales Executive.

Highlights: Latam, Asia, AI and Responsible Gambling

Rather than focusing on competitiveness, Mora explained that what really stood out at SBC Lisbon was the clear signal that the industry is entering a decisive new cycle. He then remarked three important points to consider in the gambling sector.

“First, there is a geographic shift underway: while Europe remains a mature hub, the strongest growth signals are now coming from Latin America and Asia, where digital adoption and regulation are converging to create large-scale opportunities.

“Second, technology is no longer a supportive element — it has become central. Artificial intelligence is evolving into the backbone of trading, personalization and fraud detection, as operators increasingly look to data-driven automation to improve margins and user retention. 

“Finally, there was a strong consensus that growth without responsibility is unsustainable. Regulators and operators alike are emphasizing integrity, transparency and safer gambling as fundamental conditions for long-term success.”

AI Personalization Cookbook

“For Sportradar, AI has evolved into a true operational backbone. On the trading side, our models process billions of data points each year — from player statistics and historical performance to live in-game events — to generate dynamic odds and anticipate market movements. This not only helps operators manage risk with greater accuracy, but also opens the door to innovative micro-markets, such as predicting the next point in tennis or the outcome of a specific possession in basketball,” he affirmed.

“AI Personalization Cookbook” allows operators to customize offers and content in real time, tailoring experiences to individual preferences and boosting retention by making every interaction more relevant, he said.

Universal Fraud Detection System

AI is central to protecting the integrity of sport. Mora pointed out that firm’s Universal Fraud Detection System combines advanced algorithms with expert analysis to monitor over 200,000 matches annually across 70 sports, detecting irregular betting patterns quickly and accurately. This balance of automation and human expertise ensures competitions remain protected against match-fixing and integrity risks, giving operators and regulators the confidence they need to build sustainable growth.

Brazil Emerges as a Key Player in the Global Gaming Industry

“While we continue to see important opportunities across multiple regions, Brazil clearly stood out at SBC Lisbon. Brazilian companies were not only on-stage leading panels and participating in business rounds but also highly visible as exhibitors, alongside a large delegation of professionals from across the country. This confirmed what we have long believed: Brazil is emerging as one of the most influential markets in the global industry.”

“For Sportradar, which already has a consolidated operation in the country, it was a proud moment to see that leadership recognized on such an international platform. Looking ahead, this reinforces our long-term commitment to positioning ourselves as a trusted technology and innovation partner in Brazil, ensuring that the region’s rapid growth is matched with integrity, sustainability, and value creation for operators, regulators, and fans alike.”

Sportradar aims to help shape the future of sports betting

“Our message is clear: Sportradar is committed to being the partner that combines innovation with responsibility. Lisbon confirmed that the industry is moving into a new cycle where advanced technology, regulatory alignment, and sustainable practices must go hand in hand. To our current and future clients, as well as our partners, we want to reaffirm that choosing Sportradar means gaining access to cutting-edge solutions, but also to a company that prioritizes integrity, transparency, and long-term value creation. We are not just delivering technology — we are helping shape the future of sports betting in a way that benefits operators, regulators, and fans alike,” he concluded.