“Taking part in G2E Las Vegas is part of Soft2bet's strategy to expand its global presence and reach:” Styliana Kalogreadou, Soft2Bet

How are you preparing for G2E 2023? What will be the main product releases and activities at the show?
Taking part in G2E Las Vegas is part of Soft2bet's strategy to expand its global presence and reach. We are looking forward to showcasing our products, services, and, of course, our Gamification. It's a part of our motivational engineering solutions designed on the edge of the best online gaming and betting practices. Soft2Bet merges casual gaming, real-time skill games, and arcade machines with iGaming to invent new, highly engaging gameplay mechanics. Through our innovative gamification solutions, we have reached new heights regarding player retention, lifetime value, and other crucial industry metrics. Our CEO, Uri Poliavich, will present the business impact of gamification during the "Innovation Lab session" 11/10 at 10:30 am.

What are your expectations for the show?
Without a doubt, G2E is a gathering point for our industry experts from North and Latin America, granting Soft2Bet a pivotal opportunity to network, build relationships, and explore potential markets and trends, as all those mentioned above are truly valuable for our market expansion. Moreover, the exhibition allows us to enhance our visibility and credibility to a broader audience and global scale and attract new investments and partnerships. We’re excited to be exhibiting at G2E Vegas, October 10-12 2023 at Stand #5224.

What are your future goals for the North American market?
The Global Gaming Expo (G2E) is an excellent opportunity to explore a new vital market and grasp the challenges. We plan to set up new contacts and partnerships with industry experts. Soft2Bet has much to share and offer, so we are eager to present our comprehensive and innovative services portfolio. It's our first event in North America, and we want to expose our best solutions.

What is coming ahead in 2024 in the different markets in which the company operates and what are the plans for global expansion?
Following the successful acquisition of Greek, Romania, and Italian licenses, we are eager to establish and grow our presence in these markets. Looking ahead, in 2024 Soft2Bet is working towards acquiring Ontario, German and Portuguese licenses, so keep an eye out for upcoming announcements. Our team will attend the most significant upcoming industry events, and we are thrilled to meet you all, connect and share valuable insights from our industry.