“We cover three kinds of markets. The first one, the oldest, is AWP, this is where we come from. The second one is VLT (Video Lottery Terminals) and the third one is online gaming. We produce  games in every of these  business and we are proud to be the owners of the most famous product in Italy, called  Fowl Play. The are strongly localized in Italy but with an eye on other markets,” he said.

The Company started more than 20 years ago producing AWP when the market was unregulated, and afterwards  Mag Elettronica  began with the first homologated product in Italy:  “the Haunted House” game. “Seven years ago we started to develop a VLT platform to bring our content in the VLT venues, that is a very specific market in Italy: on VLT you can play with a higher level of bets and having up to 1-5.000 in winnings and a 500.000 in jackpots. Two years ago we introduced our products in Italy and we are proud of this goal because at the moment we are the only company in Italy with a certification in VLT.

 We  work also in online gaming, we are active in the Italian market, and we are looking even for other countries  of the Europe because regulations are similar: Italy is the most particular and difficult about regulation, he added.

“We are very successful with online, one of the biggest operators in Italy told us that we are the best  producer  because they did the best launch, ever, thanks to us. We are still producing plenty of games by improving our range of games because we need to put in the market different games with exciting new features. We believe in the two the spin games, so you have an option to hold the reels that you want to keep and this is a focus that we kept in the VLT, AWP and online, so players can feel our philosophy in every business and every product.

We are also capable of the multi-channel market because we are active on online, VLT and AWP.

The big players know how important it is to have the same products in different fields.

We also produce cabinets for the Italian market, but we are able to adapt these cabinets even for other purposes. We have customers in Switzerland and in Denmark with very different requests.

About the industry in Italy, the executive said: “In Italy the problem is that a new regulation has been promised by years, but with the change of government, no one took a position, no one took decisions. And the market is suffering this. Many companies and even suppliers are not able to sell, and this is creating a big problem in Italy.

Talking about the show, we have a lot of contacts.

About VLT we had really good approaches from some licensees.

In online, we have had a lot of requests and soon we will be published in many licenses in Italy.”

The Company has two websites: www.magelettronica.com and www.wmgaming.it