Top level speakers and conversations at GAT Expo Cartagena

“This year’s edition of GAT marked a milestone with the academic conference held on March 24. The quality of the specialized speakers truly elevated the level of discussion and exchange,” assured Del Sol.

“Regarding the exhibition, at NOVOMATIC Gaming Colombia we interacted with operators who came with concrete investment plans and a genuine need for technical advisory. This positioned our business meetings at a highly strategic level, leading to very effective decision-making conversations,” he added.

Del Sol emphasized that Latin America is a key piece on NOVOMATIC’s global chessboard, and Colombia is one of its reference markets.

“GAT Cartagena is the stage where we demonstrate that our regional expansion is built on solid foundations. From my perspective, and in my role leading the team in Colombia, my vision is pragmatic: clients expect European technical excellence, but also the flexibility and close support that local operators require.

“In Cartagena, once again, we managed to close the gap between theory and real business,” he affirmed.

Successful product launch and exceptional feedback

“The main focus of our stand was the launch of our Linked Progressive Jackpots, with particular emphasis on the XTENSION LINK™ saga.

“The feedback has been exceptional. Operators immediately recognized the potential of these products to refresh their gaming floors. They are looking for performance and reliability, and they see that at NOVOMATIC we are achieving our objective of covering all market segments with high-performance products that have already proven successful worldwide,”  he assured.

Solutions for every type of operator

“One of NOVOMATIC Gaming Colombia’s greatest strengths at this exhibition has been our ability to offer solutions for every type of operator. This portfolio diversity has allowed us to close very important agreements, both in the premium casino segment and in local gaming venues,” he stressed.

“At the same time, we remain highly attentive to the upcoming machine reliability regulations. However, we approach this as a natural part of the advisory role we provide to operators. While there is a portion of the installed machine base that will require attention, operators are not simply looking to comply with regulations — they want to evolve their business while maintaining profitability.”

“Through these interactions, we have demonstrated that our products, thanks to their strong player acceptance and proven performance, represent the ideal solution for this transition. Opportunities arise from the trust placed in a brand that offers technical stability and a gaming experience already validated by players on the gaming floor,” he affirmed.

Strategic Expansion and Product Diversification in Latin America 

“Looking ahead, our approach is very focused: we aim to consolidate our leadership position through diversification.

Our objective is to have the right product for every type of client, and the results indicate that we are moving in the right direction.

Colombia will continue to serve as our strategic operations hub. We will strongly advance innovation in progressive jackpot systems and connectivity solutions that help protect operators’ investments against regulatory changes.

Our goal is to give clients the confidence that their business is sustainable in the long term. We have a clear roadmap, the right products, and a team fully committed to execution. The future is extremely promising.