This ENADA edition is a mirror of the moment that the market is living

What is the company exhibiting at ENADA show?

We are presenting our products to the Italian customers, with particular focus on the new products that we have just launched. We launched our virtual football league; a tournament in which 16 teams play against each other, 8 teams per round, and the product had a very positive approach in the Italian market. Clients are happy and even our partner. We are about to present a new certification in order to add new markets and what we have discussed with our partners is that the product had a very good feedback from clients because it is a simple product and people immediately understand how it works and they particularly appreciate its graphic quality and the fact that this tournament is able to involve people as a real tournament, so we are more than happy. We also have another product that has already been certified. It is similar to the last edition of the European Championship of Soccer, and we hope that the product will be accepted by clients in the same way and with the same satisfaction that they had. Even the fact that unfortunately the Italian team will not participate at the soccer match, we have a lot of products related with the 2018 edition, for example, our sports center, dedicated to the important tournaments, and we are presenting it to our clients in a way that they are able to add new value to their products and to satisfy all the customer needs with particular regard to young people. They will be able to interact with social networks.

Another product that we are launching this period, especially in Italy, are the player markets, which are dedicated to the players, with particular focus on the Italian championship, the Premier League, the Champions League, and we cover up to 10 players per team, so we are able to cover up to 20 players per match, and we are able to generate 300 markets per event.

We also cover NBA. Basket is a sport based on statistics, and our player market is going on that direction. So we are very confident that these new products will be well received by all consumers, especially young ones. We have positive feedback from our clients and from our partners. We really believe that the players’ behavior in the field will be a very positive element in the future of the betting market.

How do you see the Italian market? And how do you analyze this special situation with regard to your company?

Well, the Italian market keeps on growing in terms of turnover, in terms of attraction, of interest, and our aim is to assist all our partners, being able to satisfy the request of our clients. I really think that Sportsradar must be able to assist all type of clients, starting from our main partners, in order to allow them to continue updating their offer and even to assist small and medium operators to be competitive on the market.

This is a very difficult and competitive market and, in order to allow these small and medium clients to continue being in the market, we need to assess them to a level of service that, otherwise, they are not able to provide by themselves. In this environment, this ecosystem, we created the management service, which is thought to allow that type of clients to provide their end-consumers with the same level of offer that is typical of large companies. We allow them to outsource all the assets of sports betting activities, starting from the generation of the events and keep on providing them our feed in terms of pre-match and live odds and assisting them on risk-management and in searching the results. So, in this way, even a small company has the possibility to offer a very competitive sport product regardless of its size. This is very important and is something that was approached by small clients with great satisfaction, because they understand that is the way in order to stay on the market. It is a very flexible product and, in the same way, it allows main operators to optimize risk-management   of their sports offer, by choosing a selective approach outsourcing only a certain part of the tournament, which can be the tournament itself, or a part of the tournament that is played during a particular time frame. This is our new feature. And we think it is the right answer to the request that we have received from the market.

Another feature that we launched is a client administration service that is able to satisfy customers even when the request of the bet overcomes the limits that the operators set, but, in our opinion, when the request of the bet is a fair price that can be accepted by the operator. We are proud to try to provide our clients with the instruments that allow them to satisfy their big, medium and small clients; a product for each one.

How do you see the current ENADA edition?

Our company has been participating in different ENADA editions, and my personal impression is that this edition is going in the same direction of the market. I see a less number of small operators. I think this ENADA edition is a mirror of the moment that the market is living. It is not easy for operators to stay on the market. They need to provide their end-consumers with a proposal based on quality, and it is not easy.

What are the next steps of the company?

I think we need to continue in the direction of improving our products and services, in order to find the right answers for our clients needs. We have to keep on studying the market and we to keep on improving the quality of our services and we are doing it. I think we will add new features to the management trading service and our virtual games will keep on growing worldwide and even in the Italian market.