Vagelis Bairlis: "G2E 2026 was an important opportunity for Altenar"

Altenar Highlights Sportsbook Innovation and North American Growth Following G2E 2026

"G2E 2026 was an important opportunity for Altenar to strengthen its relationships across the North American gaming industry and discuss the evolving requirements of sportsbook operators in the region.

The event provided a valuable setting for conversations with industry professionals about market development, technology requirements and opportunities for further collaboration.

More broadly, G2E reinforced the importance of combining strong sportsbook technology with a clear understanding of local market requirements. For Altenar, these conversations are an important part of understanding how we can support operators as they develop their businesses in North America".

The response from visitors and industry professionals in Las Vegas

"A key theme in our discussions was the need for sportsbook technology that gives operators greater flexibility to differentiate their offerings while maintaining operational stability and control.

In a competitive market, operators need solutions that can adapt to their individual business strategies, player expectations and regulatory requirements rather than forcing them into a standardised approach.

Our focus on customisable sportsbook technology, flexible front-end design and tools that support player acquisition, engagement and retention reflects these priorities. Features such as Bet Builder, player props, live betting functionality and personalised betting experiences are particularly relevant as operators look for ways to make their products more engaging and competitive.

We also see the importance of reliable trading, risk management and efficient integration. These capabilities are essential for operators looking beyond the initial launch and planning how to scale their sportsbook sustainably".


 

Personalisation and Technology Driving Sportsbook Evolution

"One of the key developments across the industry is the shift from simply offering a sportsbook to creating a more differentiated and personalised betting experience.

Players increasingly expect relevant markets, intuitive navigation and a smooth journey from discovering an event to placing a bet. For operators, this places greater emphasis on product design, personalisation and the ability to respond to changing player preferences.

We are also seeing continued interest in more dynamic betting experiences, including live betting, player props and same-game parlays. In markets such as North America, these products create opportunities to offer more varied ways to engage with major sporting events, provided they are supported by appropriate trading capabilities and risk management.

Another important theme is flexibility. As operators expand into new jurisdictions or manage multiple brands, their technology must accommodate different regulatory frameworks, commercial strategies and audience preferences.

Digital transformation is therefore not just about introducing new features; it is also about building a reliable and adaptable technological foundation that enables operators to evolve without unnecessary complexity".

The North American gaming market

"G2E 2026 stood out for its strong focus on the North American gaming market and the opportunity to engage with a broad range of industry stakeholders, from operators and technology providers to other key decision-makers.

For Altenar, the event was also an opportunity to exchange perspectives on the role of flexible technology, local market expertise and long-term scalability in supporting operators’ growth.

 These discussions highlighted the importance of solutions that can adapt to different business strategies and regulatory environments while maintaining a consistent focus on performance and player experience".

Strategic Priorities for 2027

"Our priorities for the remainder of 2026 include building on the relationships established throughout the year, supporting our existing partners and continuing to develop opportunities in regulated markets. North America remains an important area of focus, particularly as we strengthen our presence in Canada and build on our work with operators in the region.

 Looking ahead to 2027, our focus will remain on helping operators grow through flexible, reliable and scalable sportsbook solutions. This includes continued product development, improvements to the player experience, and technology that supports personalisation, operational efficiency and effective risk management.

Ultimately, our objective is to give operators the tools and flexibility they need to pursue their own strategies and build sustainable businesses in an increasingly competitive industry".