Zitro once again held its prestigious events in Argentina

Zitro University is a training event that aspires to be a meeting point for Latin American operators. After the words of welcome from Alejandra Burato, Director of Sales Latam de Zitro, it was the turn of CEO Sebastian Salat, who gave a talk on: Zitro Reloaded: A case of transformation. He explained how the process of diversification of the company has been, that in 2016 it made a change in business strategy, and in three years, it went from being a videobingo company to being a global provider.

Salat highlighted the issue of changing consumer habits, which, in addition to traditional game, adds the social game and online game, and made a summary of their releases in these three years: In 2017, Bryke was released in the Blackwave furniture in ICE London. In 2018, the Fusion Furniture and three categories of Bryke were launched, and in 2019, Bryke consolidates throughout Europe and Latin America, and begins in the United States and Asia.

Finally, he highlighted the multigame as a competitive advantage and spoke about video bingo and video slots games for operators of online casinos: B2B: Online game and B2C: Social game, with the new game application for social networks: App Win UP.

Subsequently, the exhibition of Darío Snaidero, Technical Manager of Zitro, was about Zitro Products-A safe bet. He spoke about how the company's products meet expectations, especially highlighting that technological change drives a cultural change, which has as characteristics a permanent connection and the search for digital and immediate entertainment.

Stands out, like Salat, the advantages of a multi-channel strategy in which the game is adapted to the different channels: land-based, online and movil.

Finally, Patricio O'Gorman, Professor at the University of Palermo, gave the seminar "New consumers, behavior and new technologies in the digital era". Like Snaidero, he talked about the three markets: Land-based (the core market), Interactive (online) and social, for which they created the Win UP application for social networks.

He then commented on the cost differences between the physical product and the digital product, the differences in consumption (for example, the move from Blockbuster to Netflix or Spotify), and highlighted the smart-phone as the first universal technological product. He also spoke of the importance of thinking about children and seeing their consumption to know market trends.

During the event, Zitro exhibited many of its products, among which its star products were highlighted: Link King & Link Me.

At night, the Zitro Experience gave way and the company, through its main executives, entertained its guests, among whom were the most important operators of the main halls of the country, as well as other countries in the region as Colombia, Peru and Paraguay becoming an important event not only for Argentina but for all Latin America, with a musical show and a catering service of great category. The event had an impressive display, and soon a similar one will be held in Mexico.