News
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
David Flinn Reviews a Successful 2025 for IGT and Unveils Plans for 2026
(London).- IGT’s SVP of Sales for Americas and EMEA highlights the company’s achievements in 2025 and announces that at ICE Barcelona, the new RISE55 and RISE32 cabinets will be introduced to international markets.
Juan Bravo from Digitain: "2026 will be about transforming strong regional positioning into tangible results"
(Yerevan, SoloAzar Exclusive).-A review of 2025 and a look ahead to 2026. This is the testimony of Juan Bravo, Sales Team Manager, LatAm at Digitain.
Amusnet Builds on a Year of Execution as It Prepares for a Milestone Growth Phase at It`s 10th Anniversary
(Sofía, SoloAzar Exclusive).- With steady portfolio expansion, growing international reach and industry recognition, Amusnet closed a year defined by strong execution and strategic focus, setting the stage for accelerated growth and deeper market engagement in the period ahead as the company steps into it`s 10th Anniversary this year
EGT Navigates Regulatory Shifts and Strengthens Its Global Footprint
(Sofía, SoloAzar Exclusive).- Amid regulatory transformation and accelerating demand across multiple regions, Euro Games Technology (EGT) closed the past year with solid product performance, strategic market expansion and renewed investment in innovation, setting a clear course toward growth and leadership in the year ahead.
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Event
ICE Barcelona 2026
19 de January 2026
Rocío Moitino, from QTech Games: “ICE Barcelona 2026 Was a Strongly Business-Driven Event with a Clear Focus on LATAM”
(Barcelona, SoloAzar Exclusive).- Rocío Moitino, Sales Director for Latin America at QTech Games, the leading game distributor for emerging markets, reviews her experience at ICE Barcelona 2026, the main industry trends, and the company’s strategic priorities for this year.
Monday 02 Feb 2026 / 12:00
NOVOMATIC showcases groundbreaking innovations at ICE 2026
(Gumpoldskirchen/Barcelona).- From January 19–21, ICE Barcelona once again served as the industry’s global epicenter. NOVOMATIC used its expansive 4,500 m² booth to bring its complete 360-degree offering to life, featuring the newest innovations in gaming tech and integrated systems.
Tuesday 03 Feb 2026 / 12:00
Rethinking Pre-Exhibition Strategy: What Timeless Passion Tested Ahead of ICE Barcelona
(Lisbon).- Across Latin American iGaming markets, strategic conversations have increasingly shifted toward stability, optimisation, and long-term frameworks. Major exhibitions remain central to industry visibility, yet the formats surrounding them are quietly evolving.
Monday 02 Feb 2026 / 12:00