´We are a regional company, with activities in Argentina, Chile, Uruguay, Paraguay and Costa Rica´
2 minutos de lectura
(Buenos Aires, SoloAzar).- Guillermo Gabella, Director of Public and Corporate Affairs of the Boldt Group, granted an interview to SoloAzar, in which he analyzed the situation of the sector and took stock of the group's performance in 2021. "We have enormous expectations in the consolidation of the BPlay brand as the country's leader in virtual casino and sports betting," he said.

What evaluation can you make about the performance of the firm in 2021, as well as the gaming sector and the markets in which the firm participates?
The truth is that due to the effect of COVID, it was a very challenging year for our group, however, and beyond the negative effects that the pandemic had for many sectors and considering that the activity of physical casinos and bingo halls has been possibly the most affected, we have overcome the crisis, thanks to the commitment and understanding of our people, and also of the unions in the sector, as well as suppliers and advisors.
Clearly, the market suffered damage with the room closures, but in turn, the slogan "stay home" left a platform for the development of online gaming, where our group has great regional leadership through BPlay.
What are the expectations of the firm for 2022?
We hope to leave behind the crisis that the pandemic generated, define those resources that we have, in particular, in terms of human resources, COVID generated an enormous number of situations in people who chose to change not only their way of working but also their way of live, and that also allowed us to discover those profiles that had not only the temperance to withstand the crisis, but also the ability to reinvent themselves, without diminishing their commitment to the organization.
We have great expectations in the consolidation of the BPlay brand as the country's leader in virtual casino and sports betting. Today we are a regional brand (we are in Paraguay, Santa Fe, CABA and Pcia de Bs As) and we aspire to obtain licenses in some more provinces and to continue training people who dominate the business.
All this while keeping an eye on new technological developments and promoting the different entertainment centers that the group has.
On the technological side, we are working in our Software Factory (with a hundred technicians) to develop innovative products with blockchain technology, as well as incorporating different tools to explore new features (NFT, crypto alternatives, big data, etc.)
Categoría:Exclusive
Tags: Sin tags
País: Argentina
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
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