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Exclusive

´We will seek to continue building on our momentum´- Sabrina Soldà, BtoBet

Friday 18 de December 2020 / 09:02

2 minutos de lectura

(Gibraltar, SoloAzar Exclusive).- Sabrina Soldà, BtoBet, Chief Marketing Officer, talked about the global situation and made an evaluation of 2020. "Even though the global pandemic pretty much impacted every industry and created a high level of uncertainty, I deem 2020 to have been a very positive and satisfying year for BtoBet, "she affirmed.

´We will seek to continue building on our momentum´- Sabrina Soldà, BtoBet

"The global health crisis served as the litmus test not only to the company’s resilience, but also highlighted positive traits - such as our agility in dealing with new and evolving situations, and finding solutions to previously unthought of circumstances," said Soldà.

"In the past weeks we have already announced some partnerships that fall in line with this strategy, and with Aspire Global’s knowledge and expertise it is our aim to further our global presence. The next weeks will see us announce strategic partnerships in new markets, so definitely the coming year will be a positive one for BtoBet."

"From a technological point of view, since the company’s inception we have advocated for the industry to shift its stance from a product-centric approach to a customer-centric one, where players get more for their buck. Most of the time, operators and service providers alike tend to forget that the iGaming industry is all about entertainment. Yet we are still fall short to other industries from this perspective, and only now are the majority of operators realising how beneficial it is to adopt a customer-centric model. A one-size-fits-all UX is a thing of the past. Each player expects a tailored experience according to his preferences and betting behaviour."

"Such an approach will not only heighten the entertainment level of our industry, but will also reap great benefits for the operators themselves, with studies clearly indicating a higher ARPU in contexts where the UX is tailored and customised according to the different player preferences. Based on this we will continue working not only on improving the Neuron 3 platform, but look forward to announce new and interesting innovations reflecting the great importance that we give to the final player," she concluded.

Categoría:Exclusive

Tags: Sin tags

País: Gibraltar

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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