As Peru’s regulated iGaming market continues to evolve, Altenar is well-positioned to help operators maximize opportunities. Ahead of the Peru Gaming Show 2025 in Lima, Altenar stands out as a trusted B2B provider, having been one of the first companies certified under Peru’s new online gambling regulations introduced in October 2023.

Altenar’s sportsbook meets all technical requirements and has achieved full homologation, ensuring operators have access to premium content and features that attract and retain players.

Football: The King of Sports in Peru

Football dominates Peru’s sports betting market, and Altenar’s sportsbook offers an extensive selection of competitions:

• Top international leagues like the Premier League and La Liga.
• Local leagues and regional tournaments such as the Copa Libertadores.

Growing Demand for US Sports

Interest in American sports is rising in Peru, particularly for the NBA and NFL. Altenar provides a comprehensive betting offering, including:

• Player special markets, compiled from five different providers for basketball, baseball, and American football.
• Expansive betting options tailored to the growing fan base.

Virtual Sports: 24/7 Betting Opportunities

Virtual sports ensure continuous betting availability, enhancing user engagement and revenue generation. Altenar partners with leading virtual sports providers to deliver:

• Realistic sports simulations with betting markets similar to real events.
• Flexible betting schedules that suit players’ preferences.

eSports: Expanding the Betting Landscape

Altenar’s partnership with a premium eSports betting provider enables: Fast and seamless content delivery with accurate, reliable betting lines. Also, customizable widgets for popular eSports titles, boosting player engagement.

Live Betting: Enhancing Real-Time Engagement

Modern players demand in-play betting, and Altenar’s intelligent bet acceptance algorithm improves:

• User experience by minimizing rejected bets.
• Real-time betting accuracy, ensuring smooth gameplay.

Bonus Engine: Driving Player Acquisition & Retention

Altenar’s powerful promotional engine includes industry-standard bonus types such as:

• Free bets, welcome deposits, risk-free bets, conditional bonuses, cash backs, and coded bonuses.
• Tailored promotions to help Peruvian operators attract new players and reduce churn.

Regulatory Challenges & Market Developments

The Peru Gaming Show 2025 comes at a critical time for the industry. The introduction of a consumption tax on all bets, in addition to the 12% tax on gross revenue, has frustrated operators.

However, there is positive news: The Ministry of Foreign Commerce and Tourism (Mincetur) has made significant progress in reducing illegal gambling through coordinated actions.

According to Mincetur:

• 15% of illegal websites have exited the Peruvian market.
• 40% reduction in illegal gambling on digital platforms and apps.
• Payment providers and financial institutions have been instructed to block services to unauthorized operators.

Altenar: A Trusted Partner for Licensed Operators in Peru

For operators playing by the rules, partnering with a licensed provider like Altenar ensures a safe, compliant path to success.

LatAm Sales Manager Frederico Caputi emphasized: “At Altenar, we offer a fully certified platform designed to address Peru’s market challenges. Our technology complies with regulations while maintaining an exceptional user experience. We provide full support, from certification and regulatory guidance to ongoing compliance updates.”

Altenar’s platform is adaptable to operators of all sizes, ensuring long-term success.

Sales Director Diego Salas added:

“Our platform is flexible and scalable, allowing operators to grow as Peru’s regulatory and taxation landscape evolves. We also provide in-depth consultations and training to help clients navigate the complexities of the local market.”