Altenar has provided a Bet Builder feature adapted for Italy
Monday 10 de February 2025 / 12:00
2 minutos de lectura
(Douglas).- Altenar has brought an innovative solution for its sportsbook clients in Italy with an adapted version of its Bet Builder product.
Bet Builders have grown in popularity with both players and operators and finding a solution which met the requirements of regulations in the Italian market was a key focus for the product team.
The Bet Builder feature allows players to choose multiple selections from the same event and aim for much larger winnings by combining them into one bet. It adds an extra layer of excitement for the user so improves retention rates, while operators usually enjoy increased margins by offering Bet Builder bets.
This bet type is well suited to football betting, with bets on a wide range of markets available for selection through the Bet Builder tool including goals, corners, cards and player props. Given Italy’s passion for football, offering Bet Builder is an important differential in a competitive market and it will soon be available across the major US sports too.
Altenar’s trading support and risk management teams ensure peace of mind for operators who could be exposed to bigger payouts, while our use of data feeds from official rights holders provides an extensive range of markets and fast updates.
“Altenar has developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention. This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects,” Francesco Papallo, Altenar’s Regional Director for Italy.
Categoría:Gaming
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

