The company becomes the third site in Belgium, and the ninth worldwide, to integrate GAMING1’s state-of-the-art sportsbook platform, which has already proven itself as a standout performer in the Belgian market with Circus.be.

As the latest step in a longstanding partnership between GAMING1 and Blitz, the partnership will see the two company’s sportsbook teams work closely alongside to deliver one of the Belgian market’s most advanced sports betting experiences.

As part of its comprehensive package, GAMING1 is set to overhaul Blitz’s trading, risk management and fraud prevention – as well as its proprietary suite of tournaments and promotions – and all marketing assets.

Commenting on the deal, Sylvain Boniver, COO at GAMING1, said: “We’re delighted that our unique sports betting product has integrated with another top Belgian operator in Blitz, which will enthusiastically welcome a solution that has proved a key calling card for sportsbooks in that market and beyond.

“Last year was challenging for everyone, but GAMING1 is pleased to have gone from strength to strength in the period since with crucial strategic agreements such as this one.”

Peter Spiler, CEO at Blitz added: “We are thrilled to have gained access to GAMING1’s cutting-edge sports betting solution, the latest step in a commercial relationship which has proved mutually beneficial over the long-term.

“We’ve been really impressed with how our valued partner has come through such a tough year, and have no doubt that this latest integration will help us continue attracting a varied range of different players.”

As well as its land-based outlets in France and Belgium, GAMING1 also operates in Portugal, Spain, Romania, Switzerland, Colombia and MGA markets.