Digitain Introduces Centrivo CRM Platform
2 minutos de lectura
(Yerevan).- Digitain’s Centrivo CRM platform allows its operator partners a full multi-channel and automation solution for player lifecycle management and engagement. Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo CRM platform.

In today's fiercely competitive market, Digitain's introduction of the Centrivo CRM platform is part of the marketing tech needed by today's iGaming operators. This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation. This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.
Edmond Ghulyan, Digitain's Group Chief Strategy Officer / Chief of Centrivo Product, said: "CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.
The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand's existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.
The platform itself is user-friendly and can be configured to the operator's needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events."
Categoría:Gaming
País: Armenia
Región: Asia
Event
Peru Gaming Show 2025
18 de June 2025
DS Virtual Gaming Drives Strategic Alliances and Regional Expansion in the Peruvian Market Starting at PGS 2025
(Lima, SoloAzar Exclusive).- With an innovative virtual offering, DS Virtual Gaming is positioning itself as a key player in the growth of the Peruvian gaming market. The company presented agile solutions for physical locations, highlighted the HD quality of its videos, and reaffirmed its commitment to local technical support. Discover how it plans to conquer new markets in Latin America in this interview with Jessica Quevedo, Head of Business Development LatAm.
Thursday 10 Jul 2025 / 12:00
"Regulation of Remote Gaming and Remote Sports Betting in Peru": Conference at PGS 2025
(Lima, SoloAzar Exclusive).- Peru Gaming Show 2025 was once again the scene of valuable conferences on the present and future of Gaming within the Latam region. In this context, the lawyer and specialist in corporate and regulatory law, Constante Traverso was the speaker at the conference that gives title to this article, where he presented a critical look at the legal, tax and compliance aspects that affect the sector, as well as its benefits and sustainable development.
Thursday 10 Jul 2025 / 12:00
Air Dice Consolidates Its Presence in Peru: Regional Outreach and Strengthened Ties at PGS 2025
(Lima, SoloAzar Exclusive).- Air Dice reaffirms its strategic commitment to the Peruvian market during its participation in Peru Gaming Show 2025. Rocío Moitino, Director for Latin America, shared how this event not only boosted the company's regional expansion but also deepened its closeness with key operators, in an environment that focuses on regulation, innovation, and cross-sector collaboration.
Thursday 10 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.