GiG Sells Highroller to Focus on Flagship Brands
Tuesday 13 de August 2019 / 13:44
2 minutos de lectura
(Malta).- Gaming Innovation Group today announced that it has decided to offload its B2C brand Highroller to online gaming operator Ellmount Gaming Ltd. in a €7 million deal.
Under the terms of the recently signed agreement between the two companies, Ellmount Gaming will become a B2B customer of GiG and the latter would continue to power the online casino through its Platform Services, Front End solution, and Managed Services.
GiG debuted its proprietary Highroller brand in late 2017. The operation enjoyed an excellent start and has gained strong brand recognition since its inception. According to GiG figures, Highroller generated revenue of €1.4 million during the first half of the year.
The online casino brand will initially operate under GiG’s licenses as part of a long-term white label agreement. It will then be migrated to Ellmount Gaming’s licenses pending regulatory approval.
As mentioned earlier Ellmount Gaming will pay €7 million to acquire GiG’s brand. GiG said that it would receive the payment in monthly installments over the contract period of 48 months starting seven months after the announcement of the deal.
The sale of Highroller is part of GiG’s continued strategy to focus on its flagship B2C brands. After the Highroller divestment, the gambling group will run four iGaming brands – Rizk, Guts, Kaboo, and Thrills, with Rizk being its best performing one.
Categoría:Gaming
Tags: GIG,
País: Malta
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.