Gaming

IGT to modernize Casino Loyalty Club Prizing via agreement with Gift & Go

Thursday 23 de March 2023 / 12:00

⏱ 1 min read

(London).- International Game Technology announced that it recently signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE™ casino management system the option to add Gift & Go's on-demand gifting technology platform to their slot machines' service window or secondary display via IGT's M5 content management technology.

When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.

"IGT's agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs," said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments. “We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests.”

"Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate," said Jon Reuben, Gift & Go Co-CEO. “The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate.”

For more information on Gift & Go visit https://giftandgo.com. For more information, visit IGT.com, follow us on Facebook, LinkedIn, and Twitter, or watch IGT videos on YouTube.

Categoría:Gaming

Tags: IGT, International Game Technology,

País: United Kingdom

Región: EMEA

Event

SiGMA North America 2026

01 de September 2026

Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA

(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.

Friday 11 Sep 2026 / 12:00

Sportradar highlights LATAM growth at SiGMA North America

(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.

Friday 11 Sep 2026 / 12:00

AIEJA Highlights Success of SiGMA North America in Mexico

(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.

Wednesday 09 Sep 2026 / 12:00