To dive deeper into the vision behind this partnership, Belatra spoke with Luke Gorringe, BitStarz’s Games Specialist, about the importance of branded content, the impact of unique game mechanics, and what’s next for this exciting collaboration.

1. What inspired BitStarz to collaborate with Belatra Games on this new venture, "BitStarz Treasures," based on the original “Mummyland Treasures”? How does this game align with your overall vision for exclusive content?

“At BitStarz, we're all about giving our players the ultimate gaming experience - our goal - and bringing exciting new games to them, which is part of that. From pre-releases to permanent exclusives, we’re committed to delivering unique games you won’t find anywhere else.”

2. Was your choice to customize “Mummyland Treasures” based on feedback from your audience regarding the original version? Or were there other key insights that influenced the decision to reimagine this title for "BitStarz Treasures"?

“Mummyland Treasures has always been a popular title at BitStarz, seeing many active players. It seemed a natural choice to base a branded game on."

3. How important is it for BitStarz to have branded games, and how do you think this helps create a unique gaming experience for your users?

“It’s a vital part of who we are. We strive to stand out in the industry, and our diverse selection of branded games sets us apart from competitors and helps us deliver the best and most unique content possible.”

4. The game offers unique features like the Craft Bonus and the ability to choose between standard free games or Hot Mode. What game mechanics or features are currently trending among players? In your experience, how much do original mods like these impact a game’s overall success and popularity?

“Unique features can make or break a game. While visual assets and themes are essential for captivating an audience, the gameplay and features genuinely matter when it comes to keeping them engaged. Lately, the industry has seen a surge in Hold & Win games, with many now incorporating additional features that take this mechanic to the next level.”

5. Given the collaboration experience between Belatra and BitStarz, what do you see as the next steps in this partnership? Can we expect more exclusive content in the future?

“Our collaboration and strategy are heading in the right direction for the future. While I can’t reveal too much just yet, we’re looking forward to exploring more opportunities for exclusive content as we continue to build on our partnership with Belatra.”

6. How do you believe custom games like "BitStarz Treasures" contribute to player retention and engagement on your platform? 

“Custom games like BitStarz Treasures are crucial in our retention and engagement strategy. In a highly competitive industry, standing out is essential, and offering exclusive content is one of the best ways to achieve that.”

7. Can you describe your evaluation of the collaboration between BitStarz and Belatra Games in one sentence?

“BitStarz and Belatra Games’ collaboration has been successful, combining innovative gameplay with seamless integration to deliver an exceptional gaming experience for players.”