Now, building on the campaign’s momentum, Aristocrat Gaming is proud to unveil KnowYourMax.com, a dedicated website where players can access a suite of positive play resources, including timer tools, how to set personal limits, myth-busting trivia, and exclusive video content from the company’s Beyond the Reels web series that explores game features and terminology in depth. 

“We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business,” said Megan Tobin, SVP, Head of Regulated Marketing for Aristocrat Gaming. “By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”
 
Since its launch, the Know Your Max campaign has captured widespread attention with its introductory video surpassing 4 million views, and total engagement reaching a remarkable 126 million impressions.
 
What began as a simple yet powerful message— “set a limit with your time and budget”—has grown into a number of memorable “Maxisms.” These bite-sized reminders, like “when you bet, rest and reset,” encourage smarter play and help players stay informed, intentional, and in control.

The launch of KnowYourMax.com was timed to further boost the American Gaming Association’s Responsible Gaming Education Month (RGEM), which is held each September to promote gaming literacy and consumer education. This year’s theme, “Play Smart from the Start,” aligns with the intention of Know Your Max, which is that gaming is most enjoyable when players keep the right mindset. To learn more about RGEM, visit: americangaming.org
 
Responsible gameplay is a fundamental expression of Aristocrat’s values of “Good Business, Good Citizen” and “All About the Player,” and is core to delivering its corporate strategy and enhancing the long-term vibrancy of the industries in which the company operates. 

Aristocrat’s stated ambition is to be an industry leader in empowering safer play (ESP) through a long-term commitment to upholding compliance, taking steps to empower and educate players, and embedding continuous learning and improvement. To learn more about Aristocrat’s ESP efforts, visit: aristocrat.com/responsible-gameplay