Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan
2 minutos de lectura
(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") has been chosen by FireKeepers Casino Hotel in Battle Creek, MI to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.
FireKeepers Casino will benefit from OpenSports™, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games' leading managed trading service. In addition, FireKeepers will receive world class iGaming content via Scientific Games' OpenGaming™ content aggregation platform. Once approved by state and tribal regulators, the Company's portfolio of U.S.-available slot games will launch online for players across the state.
Jordan Levin, Group Chief Executive for SG Digital, said, "We're incredibly excited to launch with FireKeepers Casino. They're a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan."
Kathy George, Chief Executive Officer at FireKeepers, said, "Our goal is to create a 360-degree entertainment experience, and we're building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan's betting landscape. We're the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we're thrilled to offer sports betting and iGaming both online and in our upscale property."
Categoría:Gaming
Tags: Scientific Games , SG Digital, FireKeepers,
País: United States
Event
SiGMA Central Europe
03 de November 2025
Uplatform Captivates SiGMA Central Europe 2025: Fresh Ideas, Juicy Results
(Cyprus).- At Fiera Roma, where countless booths fought for attention, only one stopped attendees in their tracks and sparked the reaction, “You have to see this”—Uplatform’s standout showcase.
Thursday 20 Nov 2025 / 12:00
SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan
(Rome, SoloAzar Exclusive).- In this interview, Yevhen Krazhan, Chief Sales Officer at GR8 Tech, discusses the cutting-edge products and solutions showcased at SiGMA Central Europe, the audience’s enthusiastic response, and how GR8 Tech is carving out a strong position in high-growth regions such as MENA, Africa, and Latin America.
Thursday 20 Nov 2025 / 12:00
Belatra Showcases Innovation and Expansion Strategy at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Belatra Games made a powerful impression at SiGMA Central Europe, where Chief Marketing Officer Kateryna Goi unveiled the company’s latest titles and strategic vision. The booth buzzed with excitement as visitors explored novelties such as Long Neck Fortune, Goose Boom Bang, and Fortune Mummy, alongside the centerpiece attraction—the Mummyverse, a connected universe of thrilling slot experiences. Read more about company’s growth and future expansion across Europe.
Wednesday 19 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

