Gaming

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

Thursday 16 de January 2020 / 13:47

⏱ 2 min read

(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") has been chosen by FireKeepers Casino Hotel in Battle Creek, MI to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

FireKeepers Casino will benefit from OpenSports™, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games' leading managed trading service. In addition, FireKeepers will receive world class iGaming content via Scientific Games' OpenGaming™ content aggregation platform. Once approved by state and tribal regulators, the Company's portfolio of U.S.-available slot games will launch online for players across the state.


Jordan Levin, Group Chief Executive for SG Digital, said, "We're incredibly excited to launch with FireKeepers Casino. They're a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan."


Kathy George, Chief Executive Officer at FireKeepers, said, "Our goal is to create a 360-degree entertainment experience, and we're building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan's betting landscape. We're the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we're thrilled to offer sports betting and iGaming both online and in our upscale property."

Categoría:Gaming

Tags: Scientific Games , SG Digital, FireKeepers,

País: United States

Event

SiGMA World 2026

02 de November 2026

Amusnet Celebrates 10 Years with Exciting Innovations at SiGMA World 2026

(Sofia).- The Best Live Casino Game Provider 2026 award marks a milestone for Amusnet as Triplex Studio sets the stage for its next phase of growth.

Thursday 12 Nov 2026 / 12:00

Driving Engagement in the European iGaming Market: Habanero Insights Interview

(Rome, SoloAzar Exclusive).- Milda Mikelioniene, Business Development Executive at Habanero Systems, shares her expert perspective on building lasting operator trust, navigating Italy's shifting regulatory landscape, and driving player engagement through strategic portfolio growth.

Wednesday 11 Nov 2026 / 12:00

SiGMA World 2027: Rome Set to Welcome 35,000 Delegates for Third Edition

(Rome).- The SiGMA World Summit will return to Rome in May 2027, with organizers expecting around 35,000 attendees. Following a successful second edition that attracted 31,000 delegates, the event will expand its international reach, offering new networking opportunities, industry discussions and a broader conference programme.

Tuesday 10 Nov 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.