Gaming

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

Thursday 16 de January 2020 / 13:47

⏱ 2 min read

(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") has been chosen by FireKeepers Casino Hotel in Battle Creek, MI to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

FireKeepers Casino will benefit from OpenSports™, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games' leading managed trading service. In addition, FireKeepers will receive world class iGaming content via Scientific Games' OpenGaming™ content aggregation platform. Once approved by state and tribal regulators, the Company's portfolio of U.S.-available slot games will launch online for players across the state.


Jordan Levin, Group Chief Executive for SG Digital, said, "We're incredibly excited to launch with FireKeepers Casino. They're a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan."


Kathy George, Chief Executive Officer at FireKeepers, said, "Our goal is to create a 360-degree entertainment experience, and we're building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan's betting landscape. We're the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we're thrilled to offer sports betting and iGaming both online and in our upscale property."

Categoría:Gaming

Tags: Scientific Games , SG Digital, FireKeepers,

País: United States

Event

SiGMA North America 2026

01 de September 2026

AIEJA Highlights Success of SiGMA North America in Mexico

(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.

Wednesday 09 Sep 2026 / 12:00

PopOK Gaming's Yo Dragon Wins Best Slot Game at SiGMA America 2026

(Douglas).- PopOK Gaming wins Best Slot Game 2026 for "Yo Dragon" at SiGMA North America Awards.

Tuesday 08 Sep 2026 / 12:00

Amusnet Reinforces LATAM Strategy with Best Live Casino Game Award

(Sofia).- Amusnet took home the prestigious Best Live Casino Game Provider 2026 award at the SiGMA North America Awards, cementing its technological excellence and growing footprint in the Latin American iGaming market. During the event, the company reaffirmed its commitment to delivering highly localized solutions and building long-term, sustainable partnerships with operators across the region.

Monday 07 Sep 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.