Gaming

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

Thursday 16 de January 2020 / 13:47

⏱ 2 min read

(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") has been chosen by FireKeepers Casino Hotel in Battle Creek, MI to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

FireKeepers Casino will benefit from OpenSports™, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games' leading managed trading service. In addition, FireKeepers will receive world class iGaming content via Scientific Games' OpenGaming™ content aggregation platform. Once approved by state and tribal regulators, the Company's portfolio of U.S.-available slot games will launch online for players across the state.


Jordan Levin, Group Chief Executive for SG Digital, said, "We're incredibly excited to launch with FireKeepers Casino. They're a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan."


Kathy George, Chief Executive Officer at FireKeepers, said, "Our goal is to create a 360-degree entertainment experience, and we're building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan's betting landscape. We're the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we're thrilled to offer sports betting and iGaming both online and in our upscale property."

Categoría:Gaming

Tags: Scientific Games , SG Digital, FireKeepers,

País: United States

Event

SBC Summit Americas 2026

09 de June 2026

SBC Summit Americas: Key Insights on Latam markets from Timeless Tech

(Fort Lauderdale, SoloAzar Exclusive).- The SBC Summit Americas 2026 in Miami brought together the most influential voices in the gaming and betting industry. Vanesa Prelec, Timeless Tech B2B Marketing Specialist, shared her reflections on the event, highlighting the opportunities, trends, and strategies shaping the future of the Latin American market.

Thursday 25 Jun 2026 / 12:00

Diego Verano and the consolidation of Eeze at SBC Summit Americas

(Fort Lauderdale, SoloAzar Exclusive).- In dialogue with Diego Verano, Director of Business Development LatAm at Eeze, the executive analyzes the balance of the company's participation in the SBC Summit Americas, the opportunities for expansion in the Americas, the trends that marked the agenda of the event and the growing relevance of responsible gaming and regulation in the industry.

Wednesday 24 Jun 2026 / 12:00

Driving Player Engagement: EGT Digital's Insights from SBC Summit Americas

(Fort Lauderdale, SoloAzar Exclusive).- SBC Summit Americas offered EGT Digital an excellent platform to strengthen existing relationships and engage directly with the LATAM market. Learn more in the following interview with Andres Troelsen, Regional Sales Director LATAM.

Monday 22 Jun 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.