Gaming

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

Thursday 16 de January 2020 / 13:47

⏱ 2 min read

(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") has been chosen by FireKeepers Casino Hotel in Battle Creek, MI to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

FireKeepers Casino will benefit from OpenSports™, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games' leading managed trading service. In addition, FireKeepers will receive world class iGaming content via Scientific Games' OpenGaming™ content aggregation platform. Once approved by state and tribal regulators, the Company's portfolio of U.S.-available slot games will launch online for players across the state.


Jordan Levin, Group Chief Executive for SG Digital, said, "We're incredibly excited to launch with FireKeepers Casino. They're a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan."


Kathy George, Chief Executive Officer at FireKeepers, said, "Our goal is to create a 360-degree entertainment experience, and we're building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan's betting landscape. We're the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we're thrilled to offer sports betting and iGaming both online and in our upscale property."

Categoría:Gaming

Tags: Scientific Games , SG Digital, FireKeepers,

País: United States

Event

SBC Summit 2026

29 de September 2026

Eeze Drives Latin American Expansion After SBC Summit 2026

(Lisbon, SoloAzar Exclusive).- Diego Verano, Business Development Director at Eeze, discussed the company's participation in SBC Summit 2026, the business opportunities that emerged during the event, and Latin America's growth potential. He also highlighted the reception of Eeze's products, the presentation of Fortune Drop, and the company's priorities for consolidating its international expansion ahead of 2027.

Monday 19 Oct 2026 / 12:00

The Future of Sports Engagement Beyond the Court

The SBC Summit in Lisbon highlighted how technology is transforming the relationship between sports and fans. In this column, Robson Silveira, Senior Sales Executive at Sportradar, explores the role of artificial intelligence, real-time data, and innovation in creating more immersive and personalized experiences for sports audiences.

Friday 16 Oct 2026 / 12:00

Ninja Gaming Focuses on Innovation and Global Growth After SBC Summit

(Lisbon, SoloAzar Exclusive).- Natalia Arredondo Fredes, Marketing Manager at Ninja Gaming, highlighted the company's focus on in-house game development, strategic partnerships, and international expansion following its participation as an exhibitor at SBC Summit 2026. The event provided an opportunity to showcase its gaming portfolio, connect with operators and industry professionals, and explore new business opportunities across Europe, Latin America, and Asia.

Friday 16 Oct 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.