SIS expands LatAm footprint with Caliente partnership
⏱ 1 min read
(United Kingdom).- Leading multi-channel supplier SIS (Sports Information Services) has signed a multi-year deal with Caliente (Hipodromo De Agua Caliente), a tier-one operator in Mexico, to roll out its Spanish Greyhound Channel.
SIS will provide the Mexican operator with live pictures and data for greyhounds, into retail outlets within Mexico, and territories in South America such as Honduras, Brazil, Argentina, Ecuador, Paraguay, Peru, Uruguay, Panama & Venezuela, as well as territories within the Caribbean.
The Spanish Greyhound Channel will provide over 33,000 races a year, with 53 meetings every week from British tracks - featuring Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish racing from Cork (Currahean Park), Waterford, Kilkenny, Limerick, Mullingar, Tralee and Youghal.
Victor De La Feunte, Risk Management and Business Development Director at Caliente, said: “We’re thrilled to agree a deal to take SIS’s Spanish Channel, which provides our customers with the best greyhound racing from the UK and Ireland.
“The SIS Spanish Greyhound Channel will offer frequent betting opportunities on quality greyhound racing and we are confident that it will help drive betting revenues.”
Sandra McWilliams, Sales Director at SIS, added: “Delivering our content to one of the leading operators in Central and South America and the Caribbean, underpins our status as the leading supplier of racing content, and we’re thrilled to be partnering with Caliente.
“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”
Categoría:Gaming
Tags: SIS, Caliente.mx, online casino, online gaming,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
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(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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