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Gaming

Soft2bet gains competitive edge with Italian market expansion

Thursday 21 de September 2023 / 12:00

2 minutos de lectura

(Cyprus).- Soft2Bet, a leading iGaming B2B provider, is set for strategic expansion into the Italian market through its recent acquisition of a Maltese company holding an Italian license. This key move is aligned with Soft2Bet’s mission to offer world-class online gaming services in regulated markets across the globe and strengthens its foothold in Europe.

Soft2bet gains competitive edge with Italian market expansion

David Yatom Hay, Soft2Bet's General Counsel, said, "We at Soft2Bet are happy to deepen our European presence with this exciting venture into the Italian market. This is yet another example of Soft2Bet’s steadfast commitment to expand its regulatory portfolio. We're confident that Italian operators will greatly benefit from what Soft2Bet has to offer to the market.

Going forward with this strategic venture, Soft2Bet will actively collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy's regulatory body for online gambling, ensuring compliance with local laws and regulations. Soft2Bet also plans to certify its platform in the Italian market, a move that will further its operational excellence and customer satisfaction. Following the certification process, Soft2Bet aims to position itself as a platform provider in the Italian market.

About Soft2Bet 

Soft2Bet is a B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets. A proprietary gamification engine sets Soft2Bet apart, fostering unique player engagement across casino and sportsbook domains.

Soft2Bet has developed and ​​deployed many brands, including recognized names such as Betinia.dk, Betinia.se, Betinia.com Yoyocasino.se, Yoyocasino.com, and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek, and Romanian licenses. 

Soft2Bet boasts 500,000 events and over 8,500 games from 120 providers, supports 150 payment methods across various countries, and accommodates over 20 languages, among other capabilities.

Learn more at soft2bet.com 

Categoría:Gaming

Tags: Sports Betting, Sportsbook , betting software, Soft2Bet,

País: Cyprus

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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