The UK Gambling Commission has published updated market impact data covering gambling activity in Great Britain from March 2020 through December 2025, offering a detailed snapshot of how consumer behaviour and operator performance evolved in the most recent reporting period.

The release compares the third quarter (Q3) of the 2025–2026 financial year with the same quarter in 2024–2025 and marks the third full quarter since the introduction of maximum stake limits for online slots. The £5 cap for adults came into force on 9 April 2025, followed by a £2 limit for players aged 18 to 24 on 21 May 2025.

The Commission cautioned that the dataset should not be directly compared with broader industry statistics, as it may include free bets and bonuses and does not capture data from all operators.

Online Market: Lower Yield, Higher Engagement

According to the regulator, total online Gross Gambling Yield (GGY) for Q3 (October to December) stood at £1.5 billion, representing a 2% decrease year-on-year. Despite the decline in yield, overall engagement increased, with total bets and spins rising 6% to 27.4 billion.

Average monthly active accounts during the quarter fell slightly, down 2% year-on-year to 12.7 million.

Within online betting, real event betting recorded a sharper contraction. GGY from this segment declined 18% year-on-year to £530 million, while the number of bets dropped 6%. Average monthly active accounts in real event betting also fell, decreasing 7% over the same period.

Online Slots Continue to Break Records

In contrast, online slots continued their upward trajectory. Slots GGY increased 10% year-on-year to £788 million, while the number of spins rose 7% to 25.7 billion. Average monthly active accounts for slots climbed 5% to 4.6 million.

The Commission noted that both GGY and spin volumes reached new highs for this dataset for the third consecutive quarter, underscoring the continued popularity of the vertical despite the introduction of stake limits.

At the same time, indicators linked to session intensity moved in the opposite direction. The number of online slots sessions lasting longer than one hour fell 16% year-on-year to 8.9 million, while average session length declined by two minutes to 16 minutes. Sessions exceeding one hour accounted for approximately 4.4% of total play, down from 6.2% in Q3 of the previous year.

The regulator added that changes in how some operators measure session length may have influenced year-on-year comparisons.

Retail Betting Remains Under Pressure

Land-based betting premises also recorded weaker performance. Betting premises GGY decreased 7% year-on-year to £549 million in Q3 2025–2026, while the total number of bets and spins edged down 1% to 3.1 billion.

Regulatory Context and Data Notes

The Gambling Commission emphasized that the active accounts metric reflects activity across all gambling verticals and may involve a degree of double counting when consumers participate in multiple products or remain active across several months within a quarter.

The regulator encouraged stakeholders to consult the latest downloadable data files for the most comprehensive and up-to-date view of market performance.

Overall, the figures point to a market in transition, with online slots growth offset by declining yields in betting and continued pressure on retail channels, as regulatory changes and evolving player behaviour reshape the UK gambling landscape.