Chair of betting at CPI, Kajuru, appears in 'Bet' advertisement
⏱ 2 min read
(Brasilia).- Senator stars in advert for sports betting company; he says the sponsorship is for the broadcaster on which he has an interview programme.
President of the new CPI on Sports Betting in the Senate, Senator Jorge Kajuru (PSB-GO) is the poster boy for a betting company on an interview programme he has on a TV station.
He does merchandising for BETesporte in the interval of the programme he presents, Podk Liberados, on TV Meio, based in Piauí.
On 6 April, he and Senator Leila Barros (PDT-DF) interviewed Finance Minister Fernando Haddad. In one of the programme breaks, Kajuru appears advertising the betting company.
"BETesporte heats up the game. At BETesporte, you'll find the best odds to heat up the match and make everything more exciting," he says in the advert.
When contacted by a local media, Kajuru said that he made the advertisement because the betting company advertises on the station that hosts his programme.
"It's not a sponsorship for me, it's for TV," he says. The senator says that he started advertising for the company a fortnight ago and that he did some research beforehand to find out if it was reputable.
"I checked it out, it's a serious company, there are no complaints, it sponsors several football teams," he says.
Kajuru says that if the company is investigated, it will be called to explain itself. "I'll call them straight away.
He also confirms that from now on, since he is chairing the CPI, he will not do any more personal advertisements of BET or any other bet company. The commission was installed at the Senate on Wednesday.
TV Meio has broadcasts in many other states of Brazil and also has streaming channels.
By Fábio Zanini & Paulo Passos
Categoría:Legislation
Tags: Sin tags
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.