Chair of betting at CPI, Kajuru, appears in 'Bet' advertisement
⏱ 2 min read
(Brasilia).- Senator stars in advert for sports betting company; he says the sponsorship is for the broadcaster on which he has an interview programme.
President of the new CPI on Sports Betting in the Senate, Senator Jorge Kajuru (PSB-GO) is the poster boy for a betting company on an interview programme he has on a TV station.
He does merchandising for BETesporte in the interval of the programme he presents, Podk Liberados, on TV Meio, based in Piauí.
On 6 April, he and Senator Leila Barros (PDT-DF) interviewed Finance Minister Fernando Haddad. In one of the programme breaks, Kajuru appears advertising the betting company.
"BETesporte heats up the game. At BETesporte, you'll find the best odds to heat up the match and make everything more exciting," he says in the advert.
When contacted by a local media, Kajuru said that he made the advertisement because the betting company advertises on the station that hosts his programme.
"It's not a sponsorship for me, it's for TV," he says. The senator says that he started advertising for the company a fortnight ago and that he did some research beforehand to find out if it was reputable.
"I checked it out, it's a serious company, there are no complaints, it sponsors several football teams," he says.
Kajuru says that if the company is investigated, it will be called to explain itself. "I'll call them straight away.
He also confirms that from now on, since he is chairing the CPI, he will not do any more personal advertisements of BET or any other bet company. The commission was installed at the Senate on Wednesday.
TV Meio has broadcasts in many other states of Brazil and also has streaming channels.
By Fábio Zanini & Paulo Passos
Categoría:Legislation
Tags: Sin tags
País: Brazil
Región: South America
Event
BiS SiGMA South America 2026
06 de April 2026
Cibelae promotes the integration of the lottery sector at BiS SiGMA South America 2026
(São Paulo).- Cibelae consolidated its role as a key player in the gaming industry with a prominent participation in BiS SiGMA South America 2026. This event, recognized as the largest iGaming and betting gathering in Latin America, took place from April 6 to 9 at the Transamerica Expo Center in São Paulo.
Tuesday 21 Apr 2026 / 12:00
1xBet Builds Momentum in Brazil and Expands Across LatAm at BiS Sigma South America
(Sao Paulo, SoloAzar Exclusive).- Following the recent launch of its Brazilian license, 1xBet used BiS Sigma South America to strengthen its presence in the region and connect with key stakeholders across Latin America. Strategic Advisor Simon Westbury described the exhibition as highly engaging, highlighting both the opportunities generated on the show floor and the regulatory challenges that lie ahead for Brazil and the wider continent.
Tuesday 21 Apr 2026 / 12:00
Fernando Martinez: "LSports is in the midst of a massive expansion in the LATAM region"
(São Paulo, SoloAzar Exclusive).- Following LSports’ participation at BiS SiGMA South America 2026 Fernando Martinez, the company’s VP of Sales LATAM shares insights on regional expansion, the growing demand for managed services, and how technology is shaping competition in an increasingly regulated landscape.
Friday 17 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.