Chair of betting at CPI, Kajuru, appears in 'Bet' advertisement
⏱ 2 min read
(Brasilia).- Senator stars in advert for sports betting company; he says the sponsorship is for the broadcaster on which he has an interview programme.
President of the new CPI on Sports Betting in the Senate, Senator Jorge Kajuru (PSB-GO) is the poster boy for a betting company on an interview programme he has on a TV station.
He does merchandising for BETesporte in the interval of the programme he presents, Podk Liberados, on TV Meio, based in Piauí.
On 6 April, he and Senator Leila Barros (PDT-DF) interviewed Finance Minister Fernando Haddad. In one of the programme breaks, Kajuru appears advertising the betting company.
"BETesporte heats up the game. At BETesporte, you'll find the best odds to heat up the match and make everything more exciting," he says in the advert.
When contacted by a local media, Kajuru said that he made the advertisement because the betting company advertises on the station that hosts his programme.
"It's not a sponsorship for me, it's for TV," he says. The senator says that he started advertising for the company a fortnight ago and that he did some research beforehand to find out if it was reputable.
"I checked it out, it's a serious company, there are no complaints, it sponsors several football teams," he says.
Kajuru says that if the company is investigated, it will be called to explain itself. "I'll call them straight away.
He also confirms that from now on, since he is chairing the CPI, he will not do any more personal advertisements of BET or any other bet company. The commission was installed at the Senate on Wednesday.
TV Meio has broadcasts in many other states of Brazil and also has streaming channels.
By Fábio Zanini & Paulo Passos
Categoría:Legislation
Tags: Sin tags
País: Brazil
Región: South America
Event
BiS SiGMA South America 2026
06 de April 2026
Habanero strengthens its Latin America strategy with a focus on Brazil and regional expansion
(São Paulo, SoloAzar Exclusive).- Milda Mikelioniene, Business Development Executive at Habanero, explains how the company is consolidating its presence in Brazil and other key markets such as Mexico, Colombia and Peru, highlighting the importance of localisation, strong partnerships and participation in industry events like Bis SiGMA South America to drive sustainable growth across the region.
Wednesday 29 Apr 2026 / 12:00
Sportradar seals partnership with Brazil’s National Basketball League at BiS SiGMA South America 2026
(São Paulo, SoloAzar Exclusive).- Robson Silveira, Sportradar’s Senior Sales Executive for Streaming, spoke about the company’s role at the São Paulo event. Among the highlights, Sportradar unveiled its new iGaming brand Playradar and announced a landmark partnership with the Brazilian National Basketball League (LNB), delivering data, streaming, and integrity monitoring services. In this interview, Silveira explains how the firm is preparing for the FIFA World Cup 2026 and the next chapter of Latam's regulated gaming market.
Tuesday 28 Apr 2026 / 12:00
01.tech Strengthens LatAm Expansion with High-Impact Debut at Bis SiGMA South America
(São Paulo, SoloAzar Exclusive).- Jelizaveta Šapiro, Sales Manager at 01.tech, shares her insights following the company’s debut at SiGMA Latin America, highlighting strong engagement with key partners, valuable new connections, and the importance of establishing a solid presence in the region.
Tuesday 28 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.