Gambling shirt sponsorship approved by the International Cricket Council
⏱ 2 min read
(Dubai).- Shirt sponsorship deals with gambling companies have been granted approval in a collective decision taken by the International Cricket Council (ICC).
Although still implementing strict restrictions on the matter in major competitions organised by the ICC, such as the World Cup, the display of gambling-related branding in bilateral series, Test and one-day matches has been generally accepted. Concerns around the decision have been raised that it may lead to spot-fixing and welfare issues.
An exclusion to this rule will be all England teams, whose anti-corruption code issued by the England and Wales Cricket Board (ECB) forbids any logos on shirts and equipment that may entice towards betting behaviour.
The ECB’s code of conduct refers to not only external parties, but also to “participants” in the sport itself, together with players, coaches, match officials, club associates, administrators, volunteers, and others.
No clear guidelines are provided however in regards to the procedures in place when a visiting team decides to wear betting-branded shirts in an international match against England.
The latest is a development in a string of increasingly complex issues with gambling companies and their international sports sponsorships, with the most recent particular case in cricket being the England Test cricket head coach Brendon McCullum promoting Indian Premier League (IPL) online betting platform 22BET.
The case is still under investigation by the ECB, as it believes the advertising to be in direct breach of its regulations.
This move comes shortly after Premier League clubs voted in favour of banning gambling companies from becoming front-of-shirt sponsors from the 2025/26 season, as the relationship between gambling companies and sports teams comes into focus.
By Viktor Kayed
Categoría:Legislation
Tags: Sin tags
País: United Arab Emirates
Región: Asia
Event
AffPapa Conference Madrid 2026
18 de May 2026
BeSoccer explains its participation in AffPapa Conference Madrid 2026
(Madrid, SoloAzar Exclusive).- In an interview with Cristina Cano Meneses, AdOps and Link Building Manager, and Lamin Sane García, Account Manager of BeSoccer, the company's representatives reviewed their participation in AffPapa Conference Madrid 2026, where the firm presented its advertising solutions and strengthened ties with operators, affiliates and strategic partners in the global iGaming and sports betting industry.
Monday 01 Jun 2026 / 12:00
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
