Italy’s iGaming landscape is entering a new era. With the government’s Reorganisation of Gambling decree now underway, operators must prepare for significant changes that will reshape the market starting March 2026.

Key Changes in Italy’s Regulatory Framework

The new rules set higher standards for market entry:

Licence cost: €7M

Duration: 9 years

Taxes: 24.5% GGR (betting) | 25.5% GGR (casino)

Annual fee: 3% NGR

Responsible gambling contribution: 0.2% GGR (capped at €1M)

Currently, only 46 operators have advanced to the second stage of licensing, down from 93, leaving the remaining operators with tighter compliance deadlines and new operational obligations.

Opportunities Amid Market Consolidation

Despite stricter regulations, there’s a positive outlook. Longer concessions and fewer competitors mean more stability, clearer growth potential, and opportunities for long-term investment.

Francesco Papallo, Altenar’s Regional Director for Italy, explains: “We expect a more consolidated and transparent market, committed to long-term investment, innovation, and responsible gaming practices. Strategic acquisitions by international groups have reduced the number of active operators, consolidating a large portion of the market under major players.”

Operational Changes Ahead for Italian Operators

According to Altenar, the new regulations will reshape how operators engage players:

Multi-brand models will be phased out in favor of stronger single-brand identities.

Mobile-first design, AI-driven personalization, and responsible gaming tools will become essential for engagement.

Popular features like Bet Builders, cashout options, and real-time player markets — particularly in football and basketball — will continue to grow.

Live streaming will see increasing demand as it boosts player interaction and retention.

Prepare Your Brand for Italy 2026

Operators should act now to adapt their strategies and align with the new regulatory environment. Altenar’s local team is ready to help brands navigate compliance, optimize operations, and unlock growth in Italy’s evolving market.

Meet Altenar at SiGMA Rome to explore opportunities and prepare for Italy’s next iGaming chapter.