Kambi Group plc has announced a long-term Turnkey Sportsbook partnership with SuomiVeto, a new operator preparing to enter Finland’s regulated online betting market when the country transitions to a licensing model in July 2027.

Under the agreement, Kambi will provide its premium end-to-end sportsbook solution to power SuomiVeto’s launch in the newly regulated Finnish market, equipping the operator with advanced technology, trading expertise and comprehensive compliance capabilities.

SuomiVeto is led by the same experienced team behind the successful launch of BetCity in the Netherlands. Kambi partnered with BetCity ahead of the Dutch regulated market opening in 2021, supporting the brand’s rapid growth into one of the country’s leading sportsbooks. Building on this proven track record, SuomiVeto aims to replicate and surpass that success in Finland.

Kambi’s Turnkey Sportsbook will deliver a complete suite of services, including its robust sportsbook platform, advanced pricing and trading solutions, market-leading regulatory compliance tools and an extensive betting offering across sports and markets. The solution also features flexible differentiation tools and operational support, enabling SuomiVeto to achieve a fast and scalable market entry from day one.

Werner Becher, CEO of Kambi Group, said “We are delighted to partner with SuomiVeto ahead of the launch of Finland’s regulated market. Their team has already demonstrated their ability to build a market-leading brand with BetCity, and we look forward to helping them replicate — and exceed — that success in Finland. With our Turnkey Sportsbook and extensive experience supporting launches in newly regulated markets, SuomiVeto will be well positioned for long-term sportsbook growth.”

Melvin Bostelaar, Co-Founder of SuomiVeto, noted that  “When selecting a partner, we wanted to work with a true market leader — and that’s exactly what we have with Kambi. Their technology, expertise and operational excellence were instrumental to BetCity’s rapid growth, and we believe the same formula will set SuomiVeto up for success. Our ambition is to become one of Finland’s leading sportsbooks, and with Kambi’s Turnkey Sportsbook solution and our bold marketing strategy, we are confident we can achieve that from day one.” 

Joey Singels, Co-Founder of SuomiVeto, added that “Our previous collaboration with Kambi in the Netherlands demonstrated the value of working with a best-in-class sportsbook partner. As we prepare for the regulated Finnish market, choosing Kambi was a natural decision. Their advanced technology, trading expertise and experience in regulated environments give us the foundation we need to become a market leader once again. We look forward to building a strong and differentiated sportsbook offering together in Finland”.

With Finland set to transition to a licensed betting framework, the partnership underscores growing competition and strategic positioning ahead of the 2027 market boom.