Swedish's Gambling support organizations ask to tightened the current gambling law
Thursday 11 de April 2024 / 12:00
⏱ 2 min read
(Stockholm).- A majority of the top Swedish influencers on the video platform Twitch have been found promoting online casinos that do not have a license to operate in Sweden – a violation of the country’s Gambling Act. The Gambling Support Organizations call for stricter gambling regulation.
In an investigation by Kulturnyheterna (‘Culture news’ at the Swedish national public television broadcaster SVT), eight out of 10 influencers were found to be advertising illegal casinos during their live streams, playing online casino games on Twitch.
Six were also found doing direct marketing by having links in their profiles, and by publishing links to their viewers in their live streams. And starting bonuses were made out to those followers who created new accounts.
Together, the 10 influencers reached more than half a million subscribers.
Increased support for gamblers
Twitch is a social media platform owned by Amazon, where individuals and businesses can stream live to their followers. The age limit to join is 13, and young boys and men born in the 1990’s and 2000’s dominate the users in Sweden.
During the live streams, many of the influencers make direct calls for games, interact with the viewers in live chats, and let them participate in deciding stakes on online games. According to the gambling addiction researcher Anders Håkansson, this can be problematic for viewers under the age of 18. Håkansson says that online casinos are particularly addictive, and that underage people have a shorter path to gambling problems.
Swedish gambling support organizations have also seen a rise in youngsters and their families asking for help with gambling addictions, and are critical of how casinos are promoted today. The organizations also say that the current gambling law needs to be tightened, and that authorities need to improve their work to protect players.
Under the Gambling Act, unlicensed gambling companies are forbidden to target a Swedish audience. It is also illegal to promote gambling at these casinos, activity which can result in bans or fines.
To date, none of the Swedish influencers have been banned or fined for their illegal casino touting.
By Martina Lindberg
Categoría:Legislation
Tags: Sin tags
País: Sweden
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
