Legislation

Under attack from retailers, betting to pour USD 346.800 M into football by 2025

Monday 18 de November 2024 / 12:00

folha.uol.com.br

⏱ 1 min read

(Brasilia).- Betting companies will invest USD 346.800 M next year in football sponsorship and advertising, a sharpening of the battle with retail chains, which have been losing this competition due to the high costs charged after the entry of bookmakers.

Under attack from retailers, betting to pour USD 346.800 M into football by 2025

Data from the ANJL (National Association of Games and Lotteries), which brings together 21 companies in the sector, indicate that in 2025 the amount will go to clubs, federations, broadcasts and advertising in general.

The competition has generated a backlash from the retail sector against betting in various forums, such as the courts and the recently launched IPC in the Senate, over the loss of sponsorship and advertising fees for football.

In television, the flagship of the Brasileirão, naming rights passed from the wholesaler Assaí to Betano after six years.

The expected betting contributions in each segment show the dimension of the interests at stake. There will be usd 555 M in free-to-air television and R$ 26 M in pay TV; usd 17 M in digital media and usd 6 million in radio.

Football clubs, which have lined up in defence of maintaining the legislation that frees betting, will receive R$600 million and federations another R$160 million. Spending on stadium signage will exceed usd 137.68 million.

Brazil's main retail organisation, the CNC (National Confederation of Commerce) has filed an action before the Supreme Court to declare the gambling law unconstitutional. This week, representatives of the segment opened fire on gambling companies in a hearing at the Supreme Court.

Categoría:Legislation

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País: Brazil

Región: South America