Incoming UK National Lottery operator Allwyn in USD 115 M talks to buy incumbent Camelot
Wednesday 02 de November 2022 / 07:16
⏱ 1 min read
(London).- The next operator of the National Lottery is in talks to buy the incumbent, Camelot, in a £100m [$115m] deal that would pave the way for the removal of the latter’s final legal challenge against the industry regulator.
Sky News has learnt that Allwyn Entertainment is in advanced discussions with Camelot’s Canadian owner about a takeover of its UK operations.
The surprise deal would result in Allwyn controlling the company it will replace as the National Lottery operator in February 2024. Sources said an agreement could be struck in the coming weeks and was likely to see Allwyn paying in the region of £100m to acquire Camelot’s UK arm. The surprise deal would result in Allwyn controlling the company it will replace as the National Lottery operator in February 2024.
Sources said an agreement could be struck in the coming weeks and was likely to see Allwyn paying in the region of £100m to acquire Camelot's UK arm.
The Gambling Commission, which oversaw the awarding of the new licence earlier this year, is understood to have been informed about the discussions.
If completed, the deal would give Allwyn access to Camelot's UK earnings roughly a year before it surrenders control of the franchise it has held since the National Lottery launched in 1994.
Crucially, it would also trigger the withdrawal of Camelot's outstanding legal challenge against the regulator over the decision to replace it with Allwyn in 16 months' time.
Categoría:Lottery
Tags: Sin tags
País: United Kingdom
Event
AffPapa Conference Madrid 2026
18 de May 2026
BeSoccer explains its participation in AffPapa Conference Madrid 2026
(Madrid, SoloAzar Exclusive).- In an interview with Cristina Cano Meneses, AdOps and Link Building Manager, and Lamin Sane García, Account Manager of BeSoccer, the company's representatives reviewed their participation in AffPapa Conference Madrid 2026, where the firm presented its advertising solutions and strengthened ties with operators, affiliates and strategic partners in the global iGaming and sports betting industry.
Monday 01 Jun 2026 / 12:00
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
