IWG boosts Canadian presence with Atlantic Lottery integration

The integration has been made possible through Atlantic Lottery’s Scientific Games partnership, using IWG’s Progressive Play Remote Gaming Server (RGS). The Lottery’s new, omni-channel gaming system from Scientific Games provides an integrated experience for players by seamlessly integrating the company’s content with IWG content and other third-party content through a single player account management system and wallet.

IWG has already launched 20 games with Atlantic Lottery, including popular releases Cashbuster, Monopoly and Slingo, and will add another 20 games over the next 12 months.

In addition, the provider will develop exclusive online versions of Atlantic Lottery’s successful retail products.

The Atlantic Lottery launch follows IWG’s inaugural RGS integration onto a US lottery with Michigan Lottery. 

IWG has been a successful service provider and supplier of content to lotteries for over a decade, producing and delivering over 300 high quality instant win games on desktop and mobile, as well as offering valuable strategic and marketing support. 

The Progressive Play platform currently delivers more than 60 games a year for its clients, with IWG investing in the RGS to integrate new and exciting features to improve its offering.

Rhydian Fisher, CEO at IWG, said: “This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games through the Lottery’s new gaming system from Scientific Games. 

“Atlantic Lottery’s entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.

“Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada with more deals lined up in the near future.”

Simon Bucknall, Chief Operating Officer at IWG, said: “The Progressive Play platform gives us the ability to deliver our award-winning content to a growing number of lottery and commercial operators in North America and Canada to complement our thriving European offering.

“We have lots of exciting new features in the pipeline to enhance the platform, which will provide our partners with an even greater opportunity to incentivise their players to engage with IWG’s award-winning content.”

Amanda Nicol, Brand Manager at Atlantic Lottery, said: “We are pleased with the IWG library of games. They have proven content that has performed well in other markets. Our customers have responded very positively, with revenue exceeding expectations in these early weeks.

“The integration via its RGS has made the whole process extremely efficient, and it’s been a pleasure to work alongside them.

“IWG has built a strong reputation for delivering high quality instant win content and we’re confident our players will enjoy the variety of games they have to offer.”

Pat McHugh, Senior Vice President, Global Lottery Systems for Scientific Games, added: “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players. Our long- time, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games.”