Belatra Games and João Lavadinho Explore Portugal’s Best Hobby Spots

Belatra Games and João Lavadinho

Building on a hobby survey conducted with G&M News, Belatra Games extended its focus on iGaming professionals’ interests through six co-published videos designed to inspire SBC Summit Lisbon delegates to discover Portugal beyond the exhibition floor.

As the industry prepared for the busy days at SBC Summit, Belatra Games encouraged delegates to trade formal suits for wetsuits and sneakers. The company partnered with Portuguese streamer João Lavadinho to launch an original Instagram series featuring some of the best places in Portugal to enjoy a range of hobbies and outdoor activities.

The initiative stemmed from a large-scale hobby survey conducted by Belatra Games and G&M News in August. The partners surveyed iGaming professionals about their interests and subsequently published the findings. In September, Belatra Games continued exploring the theme through its collaboration with João, a local content creator and online casino streamer.

Six Videos Showcasing Portugal Beyond the Exhibition Floor

The partnership resulted in six co-published videos highlighting destinations in Lisbon and across Portugal where visitors can go surfing, hiking, diving, practise yoga, enjoy fishing or play padel — one of Europe's most prominent sports trends in recent years.

Rather than offering another conventional list of tourist attractions, the series focused on practical local recommendations, giving visitors ideas for escaping the busy exhibition environment, enjoying a few hours outdoors and recharging before or after a demanding day at the stand.

Bringing the Belatra Adventure Club to Life

Working with João allowed Belatra Games to explore the theme of hobbies through the perspective of someone who knows Portugal firsthand. For SBC Summit Lisbon delegates, the videos provided a practical guide to discovering new experiences, while the collaboration helped bring the concept behind the Belatra Adventure Club at the event to life.

Built around the tagline “Life is an adventure,” the initiative connected the professional networking environment with opportunities for leisure, exploration and personal interests.

All six episodes, featuring recommendations for hobbies, sports and places to explore in Portugal, are available on the Instagram profiles of Belatra Games and João Lavadinho, as well as on the Belatra Games YouTube channel.