BetGames readies Greece rollout with major Kaizen Gaming deal

Following a record-breaking 18 months, the latest tier-one move highlights the evolution of BetGames’ commercial growth as the industry’s unique live dealer and betting games supplier.

Kaizen Gaming is one of the fastest- growing gaming tech companies in Europe, currently operating in six countries, under the Stoiximan brand in Greece and Cyprus and as the Betano brand in Germany, Portugal and Romania.

The development comes after the studio’s recent major relaunch of its Lotto products and bolsters the success it has already seen with its market-leading popular content across Europe.

Thanks to the deal, Kaizen players are now able to enjoy an array of hit BetGames titles such as its revolutionised Lotto games, as well as the equally refreshed next-generation Wheel of Fortune.

Perennial BetGames chart-toppers such as Bet on Poker, War of Bets, and its innovative twist on Texas hold’em poker, 6+ Poker, will also be available to players. Each has proven to be industry-leading revenue drivers, and hugely popular with global audiences.

Reflecting on the studio’s latest milestone, BetGames’ COO Aiste Garneviciene said: “Maintaining our recent growth momentum is vital for us and our move into Greece is helping us capitalise on that.

“It’s been a long time coming and we couldn’t be happier that Greek players will be able to start enjoying our wonderful products!  With a whole host of re-vamped games, we’re ready to take the country by storm with some of the best live dealer and betting games available globally.

“It’s been a big year of us so far, and after all the hard work and investment we’ve put into our company, we’re now in the ideal position to make the absolute the most of our latest expansion. Our partnership with Kaizen Gaming will no doubt prove to be the first of many big-name announcements in the region.”

Christos Mavridis, Live Casino Manager at Kaizen Gaming, added: “We have a thriving domestic market in Greece and as one of its leading operators, we need to have the best products on our platforms.

“We, at Kaizen Gaming, continually improve our products and services to offer the best experience to those who trust us for their entertainment and BetGames’ range of hugely popular titles will suit the Greek market perfectly. We’re delighted to have them on board.”

The latest in a key series of deals signed in recent months, BetGames is expected to go live shortly with a further number of major tier-one operators, with more news expected over the coming weeks.

The move follows BetGames launch of its first Malta-based Hub, opened earlier this year - with a business development focus on LatAm, African and European markets.

Established as the industry’s ‘go-to’ regulated live dealer supplier, BetGames holds licences issued by multiple jurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.