Reedijk brings a wealth of industry experience to her new role, which will prove pivotal in the company’s strong ambitions to grow its presence across new markets around the world.

She will be highly instrumental in helping Blueprint develop a commanding position in the Netherlands, which is set to open its regulated market later this year, as well as further establishing its stature in Spain and other regions in Europe. 

During her 12-year business development role with land-based casino equipment supplier TCS John Huxley, Reedijk built close relationships with casino operators across Europe. She has excellent multilingual and communication skills that will ensure Blueprint develops and maintains strong partnerships with new and existing customers.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming said: “Having worked with Annemarie previously in the land-based casino sector, I’m delighted to bring her into the online sector with Blueprint.

“She has more than a decade’s experience in the industry and will undoubtedly be a great asset to the Blueprint team. We’re in a strong position to penetrate new markets in Europe and progress with our international expansion plans.”

Commenting on her new role, Annemarie Reedijk said: “I’m incredibly excited to join Blueprint, working with the leading brand in igaming and experience the fast-paced and growing online sector.

“The experience from my previous role sets me up perfectly for this new challenge and I can’t wait to get started. With the Netherlands set to open its doors in the coming months, it’s an exciting time to join the developer and I’ll be working hard to ensure we’re at the forefront of this newly regulated territory.”