Focusing on delivering an enhanced user experience to its players, the Nigeria-based operator will be delivering a diverse content offering based on local and international sports betting, including live sports events, online and live casino, and virtual sports.

BtoBet’s Chief Marketing Officer Sabrina Soldà expressed her satisfaction regarding the partnership, stating that throughout the years the company has developed itself into the primary gateway for the African iGaming market, with a proven track record of success across various jurisdictions.

“I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities.”

“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share,” said Soldà.

Morten Foght, Luckybet’s COO, stated that Luckybet have always sought to deliver an optimal experience to their players through their retail outlets, and now will be able to improve by diversifying their business model and incorporate the online channels. “We look forward to collaborate with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation.”