BtoBet expands presence in Nigeria through Luckybet partnership
⏱ 2 min read
(Malta).- Leading iGaming platform provider BtoBet, recently acquired by the leading iGaming supplier Aspire Global, has announced an agreement with Nigeria-based operator Luckybet. Through this agreement, which was formulated together with BtoBet’s regional Certified Partner for Africa STM Gaming, Luckybet will power its extensive retail and online operations with the advanced Neuron 3 platform.
Focusing on delivering an enhanced user experience to its players, the Nigeria-based operator will be delivering a diverse content offering based on local and international sports betting, including live sports events, online and live casino, and virtual sports.
BtoBet’s Chief Marketing Officer Sabrina Soldà expressed her satisfaction regarding the partnership, stating that throughout the years the company has developed itself into the primary gateway for the African iGaming market, with a proven track record of success across various jurisdictions.
“I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities.”
“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share,” said Soldà.
Morten Foght, Luckybet’s COO, stated that Luckybet have always sought to deliver an optimal experience to their players through their retail outlets, and now will be able to improve by diversifying their business model and incorporate the online channels. “We look forward to collaborate with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation.”
Categoría:Online Games
Tags: Sin tags
País: Malta
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
