´Colombia: shifting from retail to online´
⏱ 2 min read
(Malta).- BtoBet report analyses the evolving Colombian market as it adapts to a more digital native community.
Whilst still primarily a market with strong retail tendencies, the Colombian iGaming industry is fastly adapting to the digital channels as the country’s technological infrastructure are constantly improved.
This is strongly indicated by Coljuegos’ end of year fiscal results which were published last October. Whilst retail bookmakers accounted for the bulk of tax revenue, amounting to 61% of the market, it wasonline operators – though still having only a 10% of the market share – that constituted the fastest growth of any legal form of gambling.
All this data is presented in BtoBet’s latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online”, the latest in a series of Reports compiled by the leading iGaming platform provider that analyse and dissect all the major markets on a global level. The Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure.
Amongst other key data, interested operators are provided with detailed information regarding:
- Internet penetration,
- Smartphone penetration,
- Daily average internet usage,
- Average speeds and improvements in internet connection and mobile internet speeds
- Different device usage,
- Insights of how one can diversify a retail strategy to place more empahsis on the digital channels,
- How one can target non-registered players, and
- The use of social media and how one can use this communicative medium to provide a more engaging and player-centric betting experience.
All those operators keen on having a deeper insight on how the Colombian market is evolving can download BtoBet’s latest Industry Report, and schedule a meeting with its team of professionals by sending an email on sales@btobet.com.
Categoría:Online Games
Tags: Sin tags
País: Malta
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Reusable Identity and Smoother Access: JUMIO’s Approach at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Peru Gaming Show (PGS) 2026 hosted the conference “Reusable Identity: Less Friction, More Play – How to Simplify Player Access,” led by Pilar Pereira, Director of Strategic Alliances at JUMIO. She explained how the evolution of digital identity is transforming user experiences on online betting platforms amid strong global growth in the sector.
Friday 03 Jul 2026 / 12:00
Andres Troelsen: "Peru remains one of EGT Digital's strategic markets in LATAM"
(Lima, SoloAzar Exclusive).- Following his participation in the Peru Gaming Show, Andres Troelsen, Regional Sales Director LATAM of EGT Digital, reflects on the company's priorities in the region, the evolving demands of operators, and the opportunities emerging across the Latin American gaming market for EGT Digital.
Friday 03 Jul 2026 / 12:00
Gaming Taxation in Latin America: Experts Warn of Excessive Levies
(Lima, SoloAzar Exclusive).- As part of the Peru Gaming Show (PGS) 2026, the panel “Taxation: Gaming Taxes in Latin America” brought together leading specialists to analyze the fiscal challenges facing the gaming industry in the region. Moderated by Carlos Fonseca, the discussion featured Tomás García Botta (MF Estudio) and Carlos Baeza (Baeza & Cía.). The experts agreed that excessive tax burdens not only discourage investment but also reduce channeling toward the regulated market and foster the growth of illegal offerings in various Latin American countries.
Wednesday 01 Jul 2026 / 12:00
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