´Colombia: shifting from retail to online´
⏱ 2 min read
(Malta).- BtoBet report analyses the evolving Colombian market as it adapts to a more digital native community.
Whilst still primarily a market with strong retail tendencies, the Colombian iGaming industry is fastly adapting to the digital channels as the country’s technological infrastructure are constantly improved.
This is strongly indicated by Coljuegos’ end of year fiscal results which were published last October. Whilst retail bookmakers accounted for the bulk of tax revenue, amounting to 61% of the market, it wasonline operators – though still having only a 10% of the market share – that constituted the fastest growth of any legal form of gambling.
All this data is presented in BtoBet’s latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online”, the latest in a series of Reports compiled by the leading iGaming platform provider that analyse and dissect all the major markets on a global level. The Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure.
Amongst other key data, interested operators are provided with detailed information regarding:
- Internet penetration,
- Smartphone penetration,
- Daily average internet usage,
- Average speeds and improvements in internet connection and mobile internet speeds
- Different device usage,
- Insights of how one can diversify a retail strategy to place more empahsis on the digital channels,
- How one can target non-registered players, and
- The use of social media and how one can use this communicative medium to provide a more engaging and player-centric betting experience.
All those operators keen on having a deeper insight on how the Colombian market is evolving can download BtoBet’s latest Industry Report, and schedule a meeting with its team of professionals by sending an email on sales@btobet.com.
Categoría:Online Games
Tags: Sin tags
País: Malta
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
