Esports boost revenue in the hospitality sector, claims industry promoter
Thursday 23 de January 2025 / 12:00
2 minutos de lectura
(Macau).- An industry insider has highlighted the significant revenue-generating potential for Macau’s hospitality sector due to growing interest in e-sports among the younger generation in mainland China. Speaking at a France Macau Chamber of Commerce breakfast session on Wednesday, Andrew Pearson, vice president of the Macau Grow uP eSports Association, outlined the promising prospects of competitive gaming.
Pearson underscored Saudi Arabia’s ambition to become a global hub for e-sports, with the kingdom set to host the first Esports Olympic Games later this year.
According to Pearson, the e-sport market topped USD1.62 billion (MOP13 billion) last year, attracting a colossal audience of 577 million. Sponsorship revenue alone reached USD1.4 billion during the same period.
He also emphasised the increasing attraction of cyber sports among mainland China’s younger generation — a market that Macau should strategically tap into.
“You have a situation where if you’ve got a pack-rat tournament that’s filling up the gaming floor, then maybe this is a way to bring people that aren’t expected to gamble,” Pearson noted. “So, they’re not going to fill up that part of your casino. But, they’re young people, so they’re still very interested in doing things and seeing other parts of Macau.”
Recent insights from a 2024 Guangdong gaming industry conference held in Zhuhai revealed that Guangdong’s gaming industry accounts for nearly 80 per cent of the national market.
In a media interview last month, Mario Ho, the youngest son of the late Macau casino tycoon Stanley Ho, urged Macau to incorporate e-sports into its hotel landscape, noting it could help diversify Macau’s development.
The chair of NIP Group is reportedly collaborating with a unit of the Abu Dhabi Investment Office (ADIO) to bolster the gaming, media, and entertainment sectors in the UAE capital.
Under a five-year strategic agreement, ADIO Holdings will provide the group, which operates two esports brands — Ninjas in Pyjamas and eStar Gaming — with approximately USD40 million to set up a global headquarters in Abu Dhabi as a base to expand its business in the Middle East and worldwide.
Categoría:Online Games
Tags: eSports,
País: Macao
Región: Asia
Event
GAT EXPO CARTAGENA 2025
28 de April 2025
26th edition of GAT Expo Cartagena closed with great success
(Cartagena de Indias).- The most important fair for the gaming, entertainment, technology and Esports industry in Latin America ended with an excellent commercial balance and testimonials of satisfaction from suppliers and operators, local and international authorities, associations and the main trade unions in the region.
Friday 02 May 2025 / 12:00
Colombian Olympic Committee, GAT Expo, and Colombian Official Esports Announce Historic Partnership to Promote Esports as an Olympic Discipline in Colombia
(Cartagena) - The Colombian Olympic Committee (COC) and GAT Esports have sealed a strategic partnership to promote esports as part of the country's professional sports ecosystem. The announcement was made at a formal ceremony held at the gaming industry products and services exhibition hall, attended by Marco Emilio Hincapié, President of Coljuegos, COC executives, José Aníbal Aguirre, CEO of GAT Esports, media, and special guests.
Wednesday 30 Apr 2025 / 12:00
GAT Expo 2025: Novelties, technology, innovation, and high-level networking in the magical city of Cartagena
(Cartagena, SoloAzar Exclusive).- Today concludes GAT Expo Cartagena 2025, which has taken place this week with the presence of 23 countries and more than 70 international brands in the historic city of Cartagena de Indias, with its cobblestone streets, flower-filled balconies, and centuries-old walls.
Wednesday 30 Apr 2025 / 12:00
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