Esports boost revenue in the hospitality sector, claims industry promoter
Thursday 23 de January 2025 / 12:00
⏱ 2 min read
(Macau).- An industry insider has highlighted the significant revenue-generating potential for Macau’s hospitality sector due to growing interest in e-sports among the younger generation in mainland China. Speaking at a France Macau Chamber of Commerce breakfast session on Wednesday, Andrew Pearson, vice president of the Macau Grow uP eSports Association, outlined the promising prospects of competitive gaming.
Pearson underscored Saudi Arabia’s ambition to become a global hub for e-sports, with the kingdom set to host the first Esports Olympic Games later this year.
According to Pearson, the e-sport market topped USD1.62 billion (MOP13 billion) last year, attracting a colossal audience of 577 million. Sponsorship revenue alone reached USD1.4 billion during the same period.
He also emphasised the increasing attraction of cyber sports among mainland China’s younger generation — a market that Macau should strategically tap into.
“You have a situation where if you’ve got a pack-rat tournament that’s filling up the gaming floor, then maybe this is a way to bring people that aren’t expected to gamble,” Pearson noted. “So, they’re not going to fill up that part of your casino. But, they’re young people, so they’re still very interested in doing things and seeing other parts of Macau.”
Recent insights from a 2024 Guangdong gaming industry conference held in Zhuhai revealed that Guangdong’s gaming industry accounts for nearly 80 per cent of the national market.
In a media interview last month, Mario Ho, the youngest son of the late Macau casino tycoon Stanley Ho, urged Macau to incorporate e-sports into its hotel landscape, noting it could help diversify Macau’s development.
The chair of NIP Group is reportedly collaborating with a unit of the Abu Dhabi Investment Office (ADIO) to bolster the gaming, media, and entertainment sectors in the UAE capital.
Under a five-year strategic agreement, ADIO Holdings will provide the group, which operates two esports brands — Ninjas in Pyjamas and eStar Gaming — with approximately USD40 million to set up a global headquarters in Abu Dhabi as a base to expand its business in the Middle East and worldwide.
Categoría:Online Games
Tags: eSports,
País: Macao
Región: Asia
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
