Global Gaming partners up with famous advertising executive Joakim Jonason’s New Ad Agency for the official launch of SpelLandet

The campaign, which will include TV, radio, print and online advertising, started earlier this week and will run for an initial period of six weeks. The first advertisement can be seen here.

Similar to sister brand Ninja Casino, SpelLandet also uses the proprietary PayNPlay solution, ensuring the highest levels of responsible gaming while combining it with a smooth gaming experience.

Following on from Global Gaming’s success with Ninja Casino, the hiring of an established and prestigious advertising agency was important to add a new dimension to the SpelLandet launch, focusing on the slogan ‘Sometimes life is wonderful’.

Global Gaming’s Chief Growth Office Alessandro Focardi said “After seeing Ninja Casino skyrocket to success, we realised we had a perfect opportunity to capitalise on the market and provide another exciting casino product to our users with the launch of SpelLandet.”

“While Ninja Casino offers an exciting and unique experience, SpelLandet builds on the same technology and unique features encompassed with PayNPlay, and takes a different direction, one that is slightly more lighthearted. Our tagline ‘Sometimes life is wonderful’ sums it up really well. We all deserve a bit of fun and excitement now and then, and we feel SpelLandet can help provide that.”

“We went for the very best with Joakim Jonason’s New Ad Agency. He has been behind some incredible campaigns, such as Diesel’s ‘Successful Living’. We are creating a brand that will stand out in the market and we want it to be introduced with a campaign that will leave its mark, which we know will happen with Joakim and his team.”

Of New Ad Agency’s involvement in the launch, Joakim Jonason commented: “We have always enjoyed working with disruptive concepts and brands that are known for ‘thinking outside the box’.” 

“With their innovation-driven products, known for challenging the norm in the iGaming industry, Global Gaming are a perfect match for our ideal innovative client. We are very excited to be working with them.”