NFL licenses brands for online mobile slots game for US$ 14 B
Wednesday 10 de July 2024 / 12:00
⏱ 2 min read
(New York).- The NFL is the first U.S. sports league to license its intellectual property to a physical casino game, and now a mobile one. The NFL is licensing its brands to an online mobile slot game developed by Aristocrat Gaming, which last year struck a similar pact with the league but for physical slot machines.
The NFL’s move to insert its logos into slot games would have not so long ago been completely unthinkable. But the 2018 Supreme Court ruling allowing legalized sports gambling nationwide unleashed sports leagues and teams into the betting world.
Sports business reporter Daniel Kaplan, in an item for AwfulAnnouncing.com, reports that the NFL has licensed its brands to Aristocrat Gaming for an online mobile slot machine game. Previously, the league licenses its brands to Aristocrat for physical slot machines.
It’s just the latest step in the NFL’s ongoing money grab, when it comes to gambling. And when it comes to digital games of chance, there’s no chance the house won’t win, over time.
That’s why the NFL has aligned with the house. That’s why the NFL allows its owners to own up to five percent of any given house. And that’s why the NFL will keep grabbing as much money as it can when it comes to gambling.
“There’s a big business if you can get people to buy the virtual currency to play the games,” said Dustin Gouker, a gambling consultant, who said these types of games are known as social casinos. “Online casinos are a very big business. But in the United States, it’s limited, far more limited than sports betting because it’s only in just over a handful of states. The big ones are Michigan, Pennsylvania, New Jersey, and West Virginia. So it’s a very big business in those states, especially, it usually outpaces sports betting.”
Licensing names and likenesses to slot machines is not uncommon outside of sports. Gouker points to TV shows like Wheel of Fortune and Seinfeld. But other than the NFL, Gouker is unaware of any other sports league to do so.
Categoría:Online Games
Tags: online gaming, Aristocrat, NFL, slot,
País: United States
Región: North America
Event
SiGMA North America 2026
01 de September 2026
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(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
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(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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