Operator expands presence in Scandinavia with latest launch, ramps up marketing activity in Sweden

The disruptive challenger brand has already made a big impression in the UK market with its unique approach to responsible gambling.

The operator is open and honest with its terms and conditions, marketing, promotions and bonuses, and believes the money players win should be theirs.

Its innovative OJOplus offering rewards players with cashback on every single wager – whether they win or lose – which can be withdrawn into their wallet at any time.

All bonuses and rewards come with no wagering requirements, so what players see is what they get – it’s that simple.

To coincide with its Denmark launch, PlayOJO is ramping up marketing spend in Sweden where it has already built a significant player base.

It is going full-bore with an €8m TV campaign, as well as additional placements in digital media, local and national press, billboards and sponsorship.

The campaign will launch early next year, and will see PlayOJO become one of top three online casino ad spenders in Sweden, just as it is in the UK.

This will help support PlayOJO’s recent launch with Yggdrasil Gaming, allowing Swedish players to access smash hits such as Jungle Books and Vikings go Berzerk.

Ohad Narkis, from PlayOJO, said: “We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics.

“Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals.

“We will be supporting this launch with increased marketing activity in Sweden, as we look to gain a larger share of the Scandinavian market.

“We are confident Scandinavian players will accept our brand principals and unique value proposition with open arms.

“A big part of that success comes from having the top games from the best suppliers, so our deal with Yggdrasil will prove crucial to our success in the region.”

PlayOJO launched in the UK in February 2017, and has already taken the market by storm with its “for the players” ethos.

This approach has seen PlayOJO receive nominations for two categories at the EGR Operator Awards 2017 – Rising Star and Socially Responsible Operator.