ORYX delivers full turnkey solution for FullReto.co in Colombia

The deal sees ORYX provide Grupo Vinnare, the company behind FullReto.co, with its full turnkey solution, including its iGaming platform, its proprietary sportsbook as well as access to a wide-ranging portfolio of casino content, including ORYX exclusive proprietary titles and games from suppliers such as Gamomat, Amatic, Isoftbet, Microgaming, EGT and MGA via the ORYX Hub. 

Grupo Vinnare operates a significant number of casinos in the Colombian land-based segment with a network of over 250 retail locations across the country. Following the legalisation of online gambling in 2016, Grupo Vinnare was the 16th operator to receive an online permit, issued by Colombia’s regulator Coljuegos in September this year. 

Matevz Mazij, Managing Director of ORYX Gaming, said: “This deal is an important milestone for us as we have provided all the components to ensure a streamlined and painless launch of the FullReto.co website. This year we have significantly grown our presence in Latin America, and we believe Colombia is a market that has great potential for us business-wise. Our partnership with FullReto.co will enable us to grow further in Colombia.”

The ORYX iGaming platform, which allows operators to manage their entire product suite with a single account and single wallet was adapted to fully comply with Colombian regulation and also provides Grupo Vinnare with the possibility of setting up their financial and reporting processes as required in the country.

Mazij said: “Our turnkey solution provides Grupo Vinnare with all the tools and features they need for a smooth and successful start of the online operation and offers their customers an exciting betting and gaming experience.”

Through ORYX Hub, FullReto.co will offer players a large portfolio of casino games from a selection of 8,000+ games and 110 providers. Their marketing team will also get access to advanced promotion tools such as leaderboards, achievements, tournaments and jackpots. 

Juan Pablo Barahona, General Manager of FullReto.co, said: “We are very excited about launching our online sportsbook and casino and partnering with ORYX has provided us with a comprehensive solution that supplies us with all the elements we need in order to offer our customers top gaming experience while being fully compliant.”

Colombia is the latest regulated market ORYX has entered with its turnkey solution in 2019 .The deal with Grupo Vinnare expands ORYX’s footprint in Colombia following its successful entry into the market in 2018 with Wplay.co.