Playtech agrees ground-breaking multi-year online SAS deal

SAS is one of the first operators to launch such a wide range of online products following the country regulating gaming and betting 18 months ago.

The multi-year agreement will see Playtech integrate its award-winning data-driven IMS player management platform and single wallet functionality into SAS’s operation, powering its entire online offering.

The new SAS sportsbook Portuguese licence will see Playtech deploy its new and enhanced, comprehensive online and mobile sports betting platform supported by data feeds and risk and operational management services including retention, business intelligence and CRM.

The Playtech BGT Sports (PBS) digital offering is a single, integrated solution for both desktop and mobile devices containing a state-of-the-art interface that will enable SAS customers to bet on the move or at home.

With a focus on simple navigation and in-play betting, the mobile solution meets the needs of all online bettors and maximises operator margins.

PBS’s online solution makes betting entertaining and engaging for all users and enables players to rapidly find their favourite teams, leagues or markets.

The new SAS sportsbook, powered by PBS, is planned go live shortly with an exclusive online and mobile offering.

Shimon Akad, COO, Playtech said: “New and emerging regulated markets are a key part of our growth strategy. Portugal is a significant territory in that growth plan, therefore we are delighted to have agreed terms with SAS and to be integrating two core elements of the Playtech offering beginning with IMS and sportsbook.

“This market has great potential and we’re excited to be at the forefront of gaming innovation and growth in Portugal,” he added.

Dr Armin Sageder, CEO, Playtech BGT Sports (PBS), said: “This is a great milestone for PBS and shows the capabilities we have within Playtech as a powerful partner. We are dedicated to delivering and passionate about exceeding our partners’ expectations.”