Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Friday 17 de January 2025 / 12:00
⏱ 2 min read
(Malta).- Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet.com/ng, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
Categoría:Online Games
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
SBC Summit Rio 2026
03 de March 2026
Pay4Fun Showcases Payment Innovation and Regulatory Leadership at SBC Summit Rio
(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, showcased the firm’s role as Brazil’s first authorized payment institution for the regulated betting and gaming market during SBC Summit Rio. Highlighting compliance, sector expertise, and efficiency, the company positioned itself as a trusted partner for operators adapting to Brazil’s new regulatory framework.
Friday 20 Mar 2026 / 12:00
Eeze LatAm's Maximiliano Ramos after SBC Summit Rio: "Brazil is the industry's spotlight today"
(Rio de Janeiro, SoloAzar Exclusive).- In this interview, Maximiliano Ramos, Eeze's Partnership Manager LATAM , analyzes the value of SBC Summit Rio as a key meeting point for the industry, the growth of the Brazilian regulated market and the opportunities opened up by artificial intelligence, strategic networking and innovation in user experience for gaming in the region.
Thursday 19 Mar 2026 / 12:00
Digital infrastructure strengthens trust in Brazil’s regulated betting market
(Rio de Janeiro).- The development of a robust technological infrastructure was highlighted as one of the key pillars for the functioning of Brazil’s regulated betting market during the panel “Building the Digital Infrastructure in Brazil’s Regulated Market,” held at the SBC Summit Rio event. The debate brought together representatives from the government, operators, and technology companies to discuss data monitoring, digital security, and consumer protection.
Friday 06 Mar 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.