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1xBet Signs Partnership with Brazilian UFC Star Carlos Prates, New Brand Ambassador

Thursday 02 de April 2026 / 12:00

⏱ 2 min read

(Cyprus).– 1xBet has signed a partnership with Brazilian UFC fighter Carlos Prates, known as a true “knockout artist.” This agreement marks a new chapter for the brand in the world of mixed martial arts and strengthens its position in Brazil, one of the fastest‑growing sports markets globally.

Carlos Prates represents the new generation of welterweight fighters and is one of the most promising talents in the division. He already boasts 6 knockouts in 7 UFC fights and is the only fighter in the organization to achieve 4 consecutive one‑punch knockouts. His aggressive style in the octagon, composure, and finishing effectiveness above 80% have earned him the nickname “The Nightmare.”

1xBet will support the growth of the fighter’s personal brand and position him to represent his continent on the global UFC stage before fans worldwide. Carlos Prates’ success has become a symbol of the level reached by the region as one of the great schools of mixed martial arts, capable of producing new champions.

“It is a great honor for me to represent my region in UFC. I feel the support of the people and know that I fight for them as much as for myself. I thank 1xBet for their trust and for believing in my potential. There is a lot of work ahead, and we are going all in on the path to the belt,” said Carlos Prates.

“We see this partnership as a long‑term project and one of the key pillars of our development in Latin America. We are convinced that by combining our market‑leading product, advanced digital tools, and the strength of Carlos’ brand, we will take 1xBet to new heights in Brazil.

Our goal is to help Carlos reach his full potential on the global UFC stage. Latin America deserves new champions, and we believe Carlos can be one of them,” stated Simon Westbury, Strategic Advisor at 1xBet.

The alliance with Prates strengthens 1xBet’s presence in the international MMA scene. The company aims to continue collaborating with bold and charismatic athletes capable of connecting with fans and delivering fresh, entertainment‑focused experiences.

Categoría:Others

Tags: 1XBet,

País: Cyprus

Región: EMEA

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